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What Actions Will Grace Coddington Join In Tiffany?

2016/4/29 14:13:00 24

Grace CoddingtonTiffanyBrand Strategy

Some time ago, one of the major events in the fashion industry was the departure of Grace Coddington, the creative director of the US version of Vogue.

And as time goes on, what kind of action will the creative director who has worked in Vogue for over 30 years?

Recently, Tiffany announced that it will work with Grace Coddington to create a new brand, and Grace Coddington will create a series of Tiffany oriented themes for the new brand.

Design series

It will be on sale in September and on sale in December.

Then the brand side will carry out a series of promotional activities for the series.

Although there is no detailed series of cooperation revealed, Grace Coddington claims that the cooperation with Tiffany is unexpected.

"Tiffany and its iconic"

Tiffany

"The blue box for me, its special significance is unspeakable," she said. "This cooperation is not only a simple joint series, but also an opportunity for me to enter this luxury group to understand the design and aesthetics of Tiffany experience, so that I can taste the fashion significance of Tiffany in the contemporary era."

In addition, Grace Coddington and Wakubo Rei's

Joint cooperation

The perfume series has been sold on Kawabo Kurei's Comme des Gar ons creative market on 19 this month.

As for the departure of Grace Coddington, the employees of the US version of Vogue said that it was still an irreparable loss for the magazine, while the parent company of Kangtai Vogue, the Nash group, did not pick and choose the director of the magazine's departure from the Grace Coddington.


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