Fashion Business Boohoo Annual Profit Rose Rapidly

In the winter of capital, the luxury of internationalization is somewhat less popular with young people than ever before.

But the popular and personalized high street brand has been singing all the way, and has won the favor of young people nowadays.

It is reported that the United Kingdom

It is surprising that Boohoo has maintained a rapid growth rate of 40%+ over the past year.

In the 2016 fiscal year ended February 29, 2016, the group's revenue rose by 42% to 195 million 400 thousand at fixed exchange rates, driven by best-selling products.

At the same time, the local market recorded a growth of 38%, and other markets in the world recorded an increase of 35%, or even some market growth of 63%.

Investment banks believe that, thanks to the Boohoo first class supply chain, precise investment.

And the pformation rate of leading peers and the participation of social media are the main factors for the rapid growth of the group.

Therefore, the investment bank raised the stock.

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The group pointed out that the sales performance of the group has been encouraging and consistent with market expectations since the beginning of fiscal 2015, so the core profit margin EBITDA will remain at last year's level this year.

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People who used to be the main force of overseas consumption always liked rigid luxury consumption, especially young consumers.

However, with the passage of time, the rational consumption of consumers has also become the mainstream.

According to foreign media research, Chinese consumers are beginning to fend off high-end fashion accessories such as handbags, jewellery and watches, while focusing more on overseas luxury consumption.

And it is very interesting that Chinese consumers will choose the local high-end products according to the different countries and regions they visit.

According to the survey, the consumption behavior of Chinese overseas tourists has shifted. "Recently, it is not very likely to buy large items such as luxury handbags, jewellery and watches" overseas, but by contrast, the current consumption trend has changed to buying cosmetics, clothing, electronic products and souvenirs.

Perhaps because of the continuing downturn in the economy, while more consumers are consuming less, they have learned to examine how much consumer demand can satisfy their personal lives. Therefore, the high-end necessities have become the focus of tourists consumption.

However, relatively speaking, more willing to travel to Japan and Korea market tourists, but also contributed to the growth of the Asian market, the beauty makeup of Japan and South Korea has led to the rapid development.