Campaign Of Brand Name Campaign And Brand Market Recovery

With the improvement of people's living standard, more and more people pay more attention to exercise. With the coming of the movement tide, Sports brand They took a little breath.

　　 Lining The announcement shows that in the first half of this year, the losses in the first half of this year decreased by 94.98% to 29 million 410 thousand yuan after losing 586 million yuan in the same period last year. As of June 30, 2015, Lining earned 3 billion 641 million yuan, an increase of 16.1% over the same period last year. Among them, Lining shoes, clothing, accessories and accessories such as red double happiness brands have achieved income growth. Prior to this, 361 degree announced the first half of the business, as of June 30th this year, turnover increased by 5.7% to 2 billion 208 million yuan, net profit increased 22.3% to 270 million yuan. Anta realized revenue of 5 billion 110 million yuan in the first half, an increase of 24% over the same period last year, and net profit of 965 million yuan, an increase of 20.2% over the same period last year. Zhu Qinghua, a light industry researcher at CIC, said that the recovery of the sports brand industry in 2015 will be more optimistic.

Apart from local brands, international sports brands have also grown. Adidas The recent earnings report shows that in the second quarter of this year, sales in Greater China reached 564 million euros, an increase of 48.4% over the same period last year, excluding the exchange rate factor, which still increased by 19.3%. The increase is second to none in Adidas's seven global markets. At the same time, the success of the Winter Olympic Games will bring more opportunities to the relevant enterprises. The outdoor clothing brand Pathfinder reported that net profit in the first half of the year was 143 million yuan, an increase of 16.5% over the previous year, while its recent 2 billion 100 million yuan of non-public offering raised 800 million yuan will be invested in the "camping ski and outdoor multifunctional experience center project".

Sports brand is always restricted by various factors. If we want to develop better, we must innovate and keep pace with the development of the times.