Ali And Suning "Flash Marriage" Exploded Media Circles And China'S Retail Industry.

As we all know, Ali and Suning have a lot of rhetoric and competition in the past. Every time we go to the great promotion period, there are endless wars of words and wars and price wars.

Therefore, for many people, the sudden "marriage" between the two is really unexpected.

Many Suning employees also expressed a sudden incident when they chatted with reporters. "We didn't know in advance."

Even Zhang Jindong, chairman of Suning, said, "I and ma have been fond of each other for a long time. We have only met two times in this matter, but we are in the same mind and think alike."

Marriage is a great event in Chinese life.

According to tradition, several days before the wedding ceremony, they will inform their relatives and friends to share this joy.

But Ali and Suning did not.

Ma Yun used the "wedding" to describe the hours before his cooperation with Suning. Hundreds of reporters were kept in the dark, feeling the beauty of Jiangsu's Zhenjiang River in the misty rain.

"At that time, it was announced that there was a big event in Zhenjiang. We had no idea what the association was between Nanjing and Suning."

A media man told reporters.

Until that afternoon, reporters who thought they were going to attend a conference in some place in Zhenjiang were sitting on the bus for a long time before they found that the car started to move towards Nanjing. The news about "marriage" between Ali and Suning began to spread.

At the same time, a large wave of reporters gathered at Suning headquarters in Nanjing. They were notified of the "Internet + retail Zijin summit" held on the same day. The chairman of the board and CEO Robin Li, chairman of Wanda, Wang Jianlin and Suning holding chairman Zhang Jindong were all present at the venue. It is worth noting that there is no shadow of the chairman of Alibaba Alibaba Ma Yun.

On the morning of the day, the outside world once thought Suning, Baidu and Wanda would conduct deep cooperation to create a "Su million" alliance similar to "Teng million".

On the afternoon of August 10th, Alibaba and sunning Yun jointly announced a comprehensive strategic cooperation.

According to the agreement, Alibaba group will invest about 28 billion 300 million yuan to participate in the non-public offering of Suning cloud business, accounting for 19.99% of the total share capital issued, and become the second largest shareholder of sunning cloud.

Meanwhile, Suning Yun will subscribe no more than 27 million 800 thousand shares at 14 billion yuan.

New issue shares.

The two sides will open up online and offline to enhance efficiency.

And global consumers provide better business services.

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Wang Ruchen's independent commentator, TMT, told reporters that the more important business cooperation in history, the more often they showed a very occasional glance and a proposal. But without a long-lasting psychological expectation, there was no instant catalyst. "I don't believe this scene is so fast."

If there is no middleman to pull a bridge, it will be difficult for us to reach a cooperation within two months, totally relying on two limited contacts between Ma and Zhang.

In Wang Ruchen's view, there must be some catalysts for the combination of the two.

The most likely target of the catalyst is Hongyi investment under Lenovo holdings.

Data can be found that in July 2012, Hongyi invested $1 billion 200 million in Suning in the price of 12.15 yuan / share, when Liu Chuanzhi, founder of Lenovo holdings, also supported the investment.

According to the reports at that time, Liu Chuanzhi, as a representative of LP (Investor), once asked whether Zhao Linghuan, President of Hongyi capital, really saw through whether Zhang Jindong had understood thoroughly and asked who sent it to understand.

After listening, Liu Chuanzhi said that he was very reliable and had nothing to worry about.

After that, the operation of Hongyi capital in Suning included the acquisition of red children for 66 million dollars in September 2012. In February 2013, Suning Appliance was renamed as Su Ningyun dealer. In October 2013, Suning cloud business union Hongyi capital bought PPTV with 420 million dollars, of which Suning contributed 250 million dollars, and now invested in hammer phone.

3 years ago, the market value of Suning's capital investment was 89 billion 700 million yuan for Suning, when Suning's market capitalization was around 60 billion yuan, although it fell to about 35000000000 yuan during the period, but it has been operating for more than 3 years, and Suning's market value has exceeded 100 billion.

It is noteworthy that Hongyi capital took part in the issuance of Suning and lifted the ban in July.

Of course, in addition to the catalyst of capital, from Su Ning and Ali itself, there is also the logic of "marriage", and the biggest logic is complementarity.