O2O Apparel Industry'S Greatest Opportunities And Challenges

　　 O2O the biggest turning point in garment industry

A kind of Apparel Retailing In 2014, it entered a new period of transformation, which is changing from the traditional retail style which was very reliant to the new retail service represented by O2O.

2014 is a rich year for the development of China's electricity supplier. Statistics show that online shopping and online consumption have become the mainstream consumer behavior of Chinese consumers. Apparel industry As a matter of fact, the external consumption environment of the market has changed significantly, and the traditional retail mode has to make corresponding changes. This forced traditional clothing companies to start testing O2O. This year, many garment enterprises have taken the first step in O2O, and their forms are different. Different enterprises rely on different resources, some have well-trained human resources, and some have rich agents or members. O2O mode There are also differences. There is a deep experience shop in the United States, there are club members in the city beauty club, uniqe online and offline coupons are pushed each other, and there are also linger shopping guide drivers.

However, O2O is not a poison or a panacea. O2O is the natural evolution of business, and its core is the synergy of supply chain: inventory resources, shopping guide resources, customer resources and order resources are synergy contents on line and offline. O2O testing the synergy and execution power of enterprises is a consideration of the comprehensive competitiveness of enterprises. If enterprises lack relevant capabilities, O2O is also empty talk.

Next year, O2O will be the biggest turning point for the apparel industry. Clothing industry Bring a big shuffle. The 020 is opportunity and challenge. Whether clothing companies can win in the big reshuffle depends on the comprehensive ability of the enterprises.