Shoe Material Market, Big Guys Reclaim Billions Of Yuan, Expand Market Competition

The shoe industry is not optimistic this year. Shoe material professional market Big man Hongyun shoe material at the end of the year played an expansion. Recently, Hongyun shoe material Plaza has expanded again in Houjie, spending nearly 100 million yuan to invest in the fourth phase of the market, so that the size of the Big Mac has reached 144800 square meters.

　　 Hongyun shoe material The theme of this expansion is somewhat surprising, but it is a leisure life square. Of course, shoes and shoes are still important elements. As for investment in the fourth phase of the project, Zhuo Mu hung, chairman of Hongyun shoe material, also said that in the shoe and shoe industry, few people try this way, specializing in catering and other leisure industries in the professional market.

He did not give the answer directly to the expansion. And Hongyun shoe material briefed reporters on the project, said the four phase of the project investment of nearly 100 million yuan. According to the data provided by Hongyun shoe materials, including the four phase project and the surrounding professional market of Wanjiang, Qiaotou and Gao Gao, the total investment has reached about 100 million yuan.

Since its operation in 2009, honghang shoe material has grown closer to the mature one-stop procurement market. At present, Hongyun shoe material has trade shoes city, leather material market, shoe material market and leisure life square. It mainly trades in leather, shoe materials, accessories, finished shoes, handbags and leather products.

An analyst from Dongguan shoe materials Association believes that Houjie shoe industry The industry has begun to have the scale effect of high agglomeration, with high industrial relevancy, high technology content, strong driving power and wide range of radiation, and is steadily moving towards the "world shoe capital". Because the market of professional shoe materials is concentrated in the thick street, the traditional mode will be difficult to stand out.

In the face of fierce market competition, Zhuoki O did not hide some shortcomings of the expansion of Hongyun shoe materials. "3 Foreign Trade City opened in November last year, and the market environment is depressed and geographical position has no advantage, leading to poor operation." He believes that the advantages of extending the industrial chain will be the key.

The industrial chain plan of Hongyun shoes materials is to develop the professional market of Hongyun strategic market around the one or two and three or four projects, create an integrated market, and build a comprehensive market for the North Alliance, Hongyun and the people's livelihood, bridgehead new market, three Tuen Hongyun comprehensive square, and Wan Jiang new village Hongyun. Leisure Life Plaza And other projects.