Adidas Has Captured The Hearts Of Chinese People.

On the 20 day of the 19 day before the opening of the Beijing Olympic Games, Beijing, China declared an emergency situation.

The system for the Olympic Games has been fully launched from the day when the motor vehicles' odd and even number limit, wrong time commuting and polluting enterprises stop production.

At the same time, the marketing battle of the global enterprises targeting the Chinese patriotic is becoming more and more intense.

All enterprises regard the Olympic Games as a business opportunity to seize the Chinese market, and have launched advertisements to stimulate Chinese nationalism.

The most prominent thing for enterprises to declare "seize the hearts of the Chinese" is the TV advertisement launched by Adidas, a sporting goods company. Its content is that Chinese people work together to help Chinese players win.

The Chinese women's basketball team and the men's soccer team ran and scored on the palm of the Chinese people's hands. The women's volleyball team jumped up with hundreds of Chinese people and successfully blocked each other's attack.

The challenge from Chinese enterprises competing with western enterprises should not be underestimated.

Anta, a sporting goods company, has appeared in the ads that waved red flags to celebrate the victory of China, and sang songs of "I love you China" again and again.

According to the New York Times, 63 official sponsors of the Beijing Olympic Games spend up to 6 billion dollars on the Olympic Games.

They regarded the Olympic Games as an opportunity to publicize our products in small and medium-sized cities in the mainland of China, and began to implement the marketing strategy in an all-round way.

Beijing began to implement the motor vehicle odd and even number limit measures. The Chinese government implemented the "motor vehicle single and double restriction measures" in the two months from July 20th to September 20th, and 1 million 500 thousand vehicles (except public pport) will stop running every day in 3 million 300 thousand vehicles in Beijing.

As a measure to reduce air pollution, all construction projects in Beijing are banned, and the polluting factories in Beijing and nearby Hebei provinces have stopped functioning.

The Chinese authorities look forward to "reducing pollutants by 70%".

In addition, there is a total ban on the normal traffic close to the Olympic Games venues, and the "Olympic exclusive lane system" set up on the airport expressway and main arterial roads in the city has been started since 20.