The Trend Of Leisure Oriented Development Of Zhejiang Style Men'S Clothing Enterprises

< p > at present, most men's clothing enterprises in China have completed the stage of < a href= "//www.sjfzxm.com/news/index_s.asp" > brand building < /a >, in the stage of creating brand culture and mining brand characteristics. Under this environment, business casual men's wear arises at the historic moment, and further promotes the characteristic management and development of men's clothing.

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"P" for Zhejiang, the first look at Ningbo.

Ningbo, known as "the capital of Chinese men's clothing", has come from the legend of the red gang tailor. Since then, it has developed into a famous menswear Western-style clothing industrial cluster with its famous men's clothing brands, such as Shanshan, Luo Meng, Lopez, Hua Shi, Tonlion, YOUNGOR, Taiping bird, and Luo Luo Cheng.

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< p > however, it should not be overlooked that the "a href=" //www.sjfzxm.com/news/index_p.asp "Ningbo" /a "men's clothing industry has always been famous for its large-scale, industrialized and collectivization manufacturing. However, with the increasing market interest of domestic casual men's market and the increasing demand for fashion, personalization and modification of men's wear, Ningbo men's clothing, which takes the suit making as the core and mass production as the mode, is deeply uncomfortable.

In order to get rid of the single industrial structure, Ningbo men's clothing also began to move closer to the direction of leisure. In 2005, Shanshan Group first launched the strategy of "multi brands and internationalization". On the basis of retaining the brand of the Chinese fir, the international outdoor leisure brands were actively pplanted to the local market (such as Ramona, Marco, Azzali, etc.) and vigorously cultivate the brand of Chinese fir.

Meanwhile, rodds and Taiping birds, which are both traditional and formal brands, operate in a wrong way, creating the pace of leisure fashion men's clothing.

Several well-known brands have joined the leisure business clothes market, which has led to the industry trend of Ningbo men's clothing.

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With the movement of Ningbo, the Wenzhou men's clothing industry has risen rapidly, and gradually developed from the pre shop and factory workshop style economy to the brand and scale economy, and finally formed the men's clothing regional cluster, and the industry scale and atmosphere have been mature. "P"

At present, Zhuang Zhuang, Xia Meng, French, Jordan, good bird, Georges white, Max Kelly and so on more than 20 Western-style clothing brands, in the domestic Western-style clothing market share has reached 10%.

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< p > the reputation of Wenzhou suits comes from exquisite and good processing technology. To date, it is still the main pillar of Wenzhou's economy to dress for others.

According to statistics, there are nearly 1000 garment factories in Wenzhou, but there are only 20 brands, but almost all of them are "a href=" //www.sjfzxm.com/news/index_cj.asp "brand" /a.

Like Ningbo, Wenzhou men's clothing is also facing the embarrassment of the shrinking of the formal market. At the same time, the lack of design talents is limited by the family management mode, and most enterprises play their part.

But Wenzhou people are also exploring, "walking on the road of leisure and international cooperation" has become a new idea for the development of men's wear in Wenzhou: Chuang Ji Group launched the first attack and hired the senior designer of Italy men's clothing to build up the "Zheng Zhuang leisure" product line of Chuang Ji. After that, Xia Meng set up a joint venture with Italy Zegna group to jointly undertake the product development of Zegna sports leisure series and Xia Meng leisure men's wear series. Under the leadership of several brands, Wenzhou men's clothing enterprises generally felt the change of market demand, and tested the water leisure men's clothing area.

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