National Cocoon Silk Coordination Office Actively Disseminate Silk Culture

< p > December 20th, the silk silk promotional film "Splendid China", launched by the Ministry of Commerce's national a href= "//www.sjfzxm.com/news/index_c.asp" > cocoon silk < /a > coordination office, began to roll over the whole day on the New York Times Plaza China screen and broadcast in the mainstream media such as ICN TV network, BON blue ocean TV, WCTV Washington TV and Hongkong TVB-8.

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< p > "Splendid China" promo for 30 seconds. Its filming production lasted nearly two years. Its content is elegant and beautiful. It is like a slowly developing silk scroll. It will extend the long silk art of the Chinese nation to the world's a href= "//www.sjfzxm.com /news/index_s.asp" > trade /a.

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< p > the Silk Road, as the glorious history of the main line of economic and cultural exchanges between the East and the West in the ancient times, and the characteristics of the comfort and beauty of silk products are presented one by one.

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< p > "Splendid China" promo is an important part of the National Silk and cocoon silk coordinating office "China's silk culture as a whole".

The overseas launch will take 58 days, and it will be broadcast 1160 times. It aims to publicize the idea of "silk from China" and "China silk world sharing" in western society. It is an important measure for the Ministry of Commerce to enhance the international influence of Chinese silk culture and the added value of Chinese silk < a href= "//www.sjfzxm.com/news /index_cj.asp" > /a > added value, enhance the overall strength of our culture and the competitiveness of the silk industry.

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In recent years, China's cocoon and silk industry has achieved sustained, stable and healthy development. < p >

First, the status of China's silk power has been further consolidated. In 2011, silkworm cocoon production and raw silk production accounted for 85% and 75% of the world's total output respectively. The export volume of silk and silk fabrics accounted for about 90% and 60% of the international market volume respectively.

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< p > two is the early success of the silk industry cluster construction, forming a special cluster represented by Tongxiang's silk quilt, real silk blanket, Nanchong silk, Haian cocoon silk and Shengzhou silk tie.

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< p > three, the structure of silk products has been gradually optimized. In addition to traditional clothing products, diversified products such as silk ornaments, silk home textiles, silk gifts and so on are emerging.

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< p > four, the popularity of local silk brands has gradually increased, and a number of brands such as "SOHO", "Kai Xi Ya" and "all things" have sprung up.

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