Wendeng Textile Enterprises Or Relying On Scientific And Technological Creativity For Development

"At present Home textile industry Still in the stage of rapid growth, lack of strong leading brands, low concentration of industries and low level competition still exist. Brand competition is the development trend of the industry. Textile enterprises should segment the market and carry out scientific and technological innovation. Xu Weilin, vice president of Wuhan Textile University, said in a speech at Wendeng new industry technology promotion week 22.

Village enterprises combined with solving problems and difficult employment

According to the China Cotton Textile Industry Association's tracking research of 100 key enterprises, the total profit this year will decrease by 60% compared with the same period last year.

As a labor-intensive traditional industry, the textile industry has to face the difficult problem of squeezing profits by manpower costs.

"Home textile enterprises can produce traditional textile products with low technology content and simple production procedures and devolve them to rural workshops or home textile sites to save labor costs. At the same time, high performance, high added value R & D centers and high-end workshop will be left in the city to enhance the added value of products. Xu Fang, director of Wendeng Home Textile Industry Bureau, told an Economic Herald reporter that the strategic adjustment of production mode indicates that the home textile industry is seeking product spanformation and high-end breakthrough.

Xu Fang introduced that in order to solve the problem of difficulty in employment and high cost of labor in the textile industry, the backbone enterprises of Wendeng textile enterprises set up points in rural areas, and technical guidance from home textile enterprises to rural workshops to achieve village enterprise cooperation and strategic spanfer. At present, the household textile enterprises in rural areas have reached more than 3300 households. "The employment problem is solved with the cooperation between village enterprises and home textile factories." "Yun Xiang embroidery has set up more than 200 home textile processing points in rural areas. The annual processing fees for farmers are almost half of the company's wages." Wang Zhongsheng, director of Yun Xiang embroidery, told the reporter that the rural workshop has made great efforts to develop new products and high-end products for the production of traditional home textiles.

Embroidered into cultural value doubled

Yun Xiang A piece of embroidery In the exhibition area, the reporter saw a double-sided embroidery, with 9 colorful peonies and 3 butterflies on the back. It was not only exquisite workmanship but also its price - 180 thousand yuan.

Wang Zhongsheng introduced that the embroidery technology also used the technology of "decorations of brocade carving with the combination of calligraphy and painting", and designed and produced authentic embroidery according to celebrity calligraphy and paintings, which has been patented and formally promoted to the market.

"When the traditional textile industry develops to a certain stage, it can only broaden its development space with science and technology and creativity." Wang Zhongsheng bluntly said. The skilled craftsmen of Wendeng's home textile industry constantly excavate traditional cultural wealth, bring poetry and calligraphy into the subject, use hand embroidered machine embroidery skills to integrate ideas into embroidery, and spin the culture into embroidery, and the value of embroidery is rising naturally.

"Under the current circumstances, home textile enterprises must segment the market and rely on science and technology to go upstream." Xu Weilin said.

Technology spanformation has become a breakthrough for Wendeng's home textile industry. It is understood that the IDA group relies on the provincial technology development center to develop the needle positioning technology, reducing the overall cost by an average of 20%.

Yunlong group has jointly developed a series of high-tech home textiles, such as functional textiles, infant products and medical textiles. The products of infants and young children have passed the ecology of the European Union. Spin Product testing, smoothly into the German market. "The benefits of high-end products to the company are more than tens of times higher than that of traditional home textiles." Xu Fang said.