Key Factors To Improve The Sales Performance Of Women'S Clothing Stores

Key factors: incentive mechanism

From the perspective of management, incentive mechanism is a mechanism to mobilize the initiative of management activities.

There are positive and negative incentives.

Popularly speaking, it is to solve the problem of "what benefits" after "revolution".

Specific to

Sales is to solve the sales staff's "sales enthusiasm".

Otherwise, sell more and sell less, and sell well and sell badly.

The difference was not so great that it became "big pot".

In the process of developing the market, I often see many women's clothing shops are busy and business is good, but the shop assistant and shop assistant are not happy or unhappy, and ask why they are aware.

Shopkeeper and shop assistant do not want the business of women's clothing shop at all. This is a strange thing. How can it be like this? Because business is good, everyone is tired, but the boss never raises wages for his employees, and there is no reward.

Therefore, it is best not to be busy and not tired!

Many people may not understand that the sales of women's clothing stores do not have royalties. They do much, and the Commission is high. In theory, this is not true.

Such a commission, there is no feeling.

Just like playing mahjong, the amount of winning and losing is too small and not enough to stimulate. Everyone is not interested. After playing for a while, everyone dozed off.

Key factors: ordering ability

Clothing business is a business based on "eye eating", especially for women's clothing. Compared with men's wear, women's clothing is more fashionable, fashionable and changing.

Most of the women's brand manufacturers are now implementing the "order system" (futures system).

That is, the quarterly product order meeting will be held in advance.

Generally it is 2 to 4 months ahead of schedule, and the time is 3 to 5 days. Brand manufacturers call the dealers nationwide to place orders in a hotel.

After ordering the dealer, the brand manufacturer purchases the fabric according to the order of the dealer and organizes the production.

The order will not only decide the brand manufacturers' next quarter.

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It also determines the good or bad business of distributors.

At present, the main problems in ordering are as follows:

Some dealer owners do not take orders from the salesmen of their women's clothing stores to place orders, but the goods they ordered require salesmen to sell them.

The clerk also found an excuse to say that the boss's eyes were not good. The goods ordered were not good looking and could not be sold.

Such a boss's women's clothing shop is usually a small number of shop assistants or a weak salesperson's ability. If the boss takes the clerk to the order, the women's clothing shop will be neglected.

Or the boss does not want to bring the clerk to join in order to save travel expenses.

Some dealers boss only subscribe to their favorite style, color and size, do not like it is not set, the results of the order of goods to the women's clothing shop, no color, no sense of entirety, hanging out after falling, showing no effect, affecting sales.

This kind of boss is usually composed of three roles, namely the boss, shop keeper and shop assistant.

Or the boss is more powerful, and the clerk only participates without the right to order.

If the goods are ordered too little, the money will not be easy to find. If the goods are not ordered well, the business will not work well.

One of the family skills.

The author believes that this statement is not comprehensive enough.

It seems that the good and bad orders have become the sole responsibility of distributors.

The correct idea is that the good or bad goods are decided jointly by the brand manufacturers, the dealers' bosses and the salesmen of the women's clothing stores. The weights between the three are different.