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Scrutinize The Fashion Marketing Strategy Of Shoe Enterprises In The New Era

2011/10/20 14:07:00 22

The fashion design major of York University once conducted a sample survey on "fashion value", which shows that nearly 70% of the world's population is very sensitive to fashion.

This means that fashion has become an indispensable element in people's lives.

However, in this new era of marketing, the perfect integration of fashion and marketing is undoubtedly the best market for the development of the brand.

When marketing is implanted with fashion elements, it creates more cultural and artistic content at a certain level, which brings more market opportunities for the brand development of enterprises.

There is no doubt that fashion marketing has been valued by more and more enterprises, and has been gradually applied to all aspects of enterprise sales, which is more prominent in the footwear industry.

How to make fashion marketing brand new?

concept

The exact integration into brand development has become the theme of the moment.

Embedding fashion culture to create new concept of brand development

A metaphor is popular in the market. "Brand is like a person. If you want to make consumers memorable, you must have a unique cultural connotation."

It can be seen that culture is an important cornerstone of brand presence in the market. It conveys the connotation and value of the brand and directly affects the brand image.

Especially with the homogenization of market economy,

brand

Culture is also playing an increasingly important role in the development of enterprises.

At present, consumers tend to pay more attention to the feeling of spirit and the recognition of brand value when choosing brands, so in a sense, the competition of brand is essentially the contest of brand culture.

According to the actual requirements of the brand development, enterprises should timely implant the corresponding fashion culture into brand building, and form a brand new concept of enterprises.

Fashion strategy to improve marketing capabilities

As we all know, brand culture is the key to brand building and development. Brand value is the foundation of brand communication and marketing.

However, in the brand development market, enterprises should not only have their own unique brand culture, but also need to strengthen the brand communication and marketing channel construction, so as to realize the comprehensive development of the brand fundamentally.

Based on this, we have to talk about the point of view. In the past, the spread of word of mouth marketing, which is not afraid of the deep lane, is obviously inappropriate in the current market. The injection of fashion communication mode is particularly important for the current brand marketing.

In particular, at present, the shoe industry in China is still in the stage of "fashion pursuit and yearning". Enterprises should focus on identifying the market position of their brand development, and actively dig out the fashion operation suitable for their brand development.

strategy

Or through some cutting-edge media fashion shows or sponsored by name sponsorship, so as to achieve the dissemination and marketing of brand image.

Such entertainment programs as "super girl" and "dancing miracle" sponsored by Hunan satellite TV are regarded as fashion thematic programs by consumers.

Although these programs are not based on the dissemination of fashion information, once the establishment of an enterprise brand is associated with it, it will undoubtedly promote the development of fashion marketing.

Therefore, as the name suggests, the brand should fully integrate the fashion communication strategy and improve the overall marketing ability of the enterprise so as to occupy a certain market in the fashion trend.

Fashion elements to create strong brand terminals

There is no doubt that cultural dissemination and marketing of brands are very important, but all of this is ultimately attributed to the terminal area.

No matter whether the brand culture is built or the brand channel is built, it is ultimately necessary to serve consumers and create unique brand experience for consumers.

Therefore, we must have a clear understanding of the target consumer market and the characteristics of its consumer groups.

In this regard, enterprises can introduce some markets according to the actual requirements of their own brand development.

fashion

The trend idea is to integrate its latest and most fashionable elements into terminal operations, such as the layout of exclusive stores and the design of brand display.

Especially in the market of information explosion nowadays, only by winning the favor and trust of consumers can we achieve the long-term sustainable development of the brand fundamentally.

To sum up, only those fashion marketing based on culture and brand is the real meaning of brand marketing, in order to create a unique market terminal experience for consumers and achieve the ultimate value of the brand.