How To Occupy A Place For Clothing Suppliers Under The Tide Of Online Shopping

China Electronic Commerce According to the latest data from the research center, as of June 2011, the scale of online retail market transactions was 349 billion 200 million yuan, an increase of 74.6% over the same period last year, and the size of China's online shopping users reached 173 million, an increase of 33.1% over the same period last year. In the entire retail industry, online retail has maintained a much higher growth rate than physical retail.

It is understood that some of the industry believes that online shopping The threat to traditional physical stores is not overwhelming, but the growth rate of online shopping is very alarming. Moreover, the cost of rent, electricity and water, labor and so on of physical shops is much higher than that of online stores. Under the current imperfect system, some online stores are still in the state of not paying taxes, so there is a lot of difference between the whole cost and the physical stores, and the difference in the price of commodities has brought some pressure to the store operation.

As a matter of fact, many retailers already feel that the shop has brought it. annoyance And embarrassment. Brand clothing stores have experienced embarrassing experiences as "fitting rooms". Some customers are more directly telling salespeople that the prices of online shops are cheap, but they are just for trial styles.

In October 11th, the small sellers of Taobao mall were in a hubbub because they were not satisfied with the new regulations and attacked the big sellers. Finally, after the Ministry of Commerce's high profile said they would pay attention to the matter, Ma held a press conference to announce the implementation of the new regulation for a year, and announced that it would invest 1 billion 800 million yuan to support the small and medium-sized sellers. At the same time, we also find that the number of small sellers gathered by Taobao network is large, so there is still a lot of pressure for SMEs to develop e-commerce.

Recently, SAIC plans to introduce policies to the online group buying industry. supervise At present, it has progressed to the end of policy research. The industry believes that group buying is the first government to introduce policy supervision measures, which will have a greater impact on the industry, consumers and e-commerce enterprises. The formulation of group buying policy also means that the government will introduce a network shopping policy.

In the face of the rapid growth of online transactions, open up their own network operation channels and try new ones. management model It is an important measure for many traditional clothing enterprises to strive to adapt to the new era, but this development path is not easy. Most brands are based on the credibility of offline products, but this is relatively unfavourable for emerging brands without a wide range of consumer groups.

In October 20th, by the China Electronic Commerce Research Center and China apparel net, on the first day of the fifteenth Ningbo International Fashion Festival, the 2011 China clothing industry e-commerce summit will discuss with the electric business enterprises and traditional clothing enterprises how to embrace the wave of electronic commerce.

The three major theme forums will be encouraged: clothing Retailing: the future of e-commerce in apparel retailing department; e-commerce experience: the way of domestic apparel online shopping platform operation; e-commerce outsourcing: how can traditional clothing enterprises start quickly?

In addition, the summit will also be held: "China clothing brand research center". Unveiling Ceremony, "2011 China's clothing industry e-commerce application report" was released for the first time, "the best demonstration city of China's clothing e-commerce" in, the awarding ceremony, the "top 10 demonstration website of China's clothing e-commerce" licensing ceremony, and issued the "2011 integrity clothing business enterprise Ningbo declaration".