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Shishi Shoes Export Value Continues To Dominate

2010/10/26 16:53:00 42

While delighted with the "high score" of export performance, we must also be aware of the enormous pressure behind growth.

Yesterday,

Fujian

The head of Shishi Office of the provincial inspection and Quarantine Bureau told reporters that in the 1-9 month of this year, Shishi port exported 2511 batches of shoes and boots and 125 million 926 thousand US dollars, which increased by 28.6% and 42.6% respectively. The value of goods accounted for 43.9% of the total export volume.

The first is the European Union, the United States and other countries and regions in 2010.

Economics

Gradually, the purchasing power of foreign countries has gradually recovered. Two, because of the shortage of workers throughout the country, some of the orders in Guangdong have gone to Fujian and the enterprises have more orders. Three, enterprises have intensified internal management or introduced new production equipment, controlled export costs, greatly improved the efficiency of enterprises, and improved the competitiveness of the market. Four, the price of raw and auxiliary materials has increased, labor costs have increased and RMB appreciation has increased the export unit price. The five is that some enterprises have joined forces with domestic and foreign brands to absorb their top-notch shoemaking skills and research and development ideas, and enhance their own ability of absorption, pformation and re innovation.

Facing performance must be divided into two parts.

At present, Shishi

Exit

The shoe industry is facing a lot of problems, and there are still many difficulties in its development.

Industry analysts believe that the high growth of Shishi footwear exports hidden behind the five pressures, to a large extent restricted the development of Shishi shoe industry.

The first is the gradual loss of cost advantage.

The vast majority of footwear enterprises in Shishi are labor-intensive private enterprises. The industrial structure is relatively backward, and the ability to deal with market changes is poor.

Most of Fujian's foreign trade exports are settled in US dollars. According to the estimation of the departments concerned, the sales profit margin of textile shoes and clothing will decrease by 1%-6% when the value of RMB rises by 1%, and the sales profit margin of textile shoes and clothing will decrease by 10%-60% after each appreciation of 5%-10%.

Two, regional advantages are gradually weakening.

The shoemaking industry is a "migratory bird" economy, always shifting to countries and regions where labor costs are low.

Nowadays, the shoemaking base is shifting to the central and western parts of China. The low cost advantages of the central and Western labor force are like a huge depression basin, attracting the inflow of eastern capital.

Three, the development advantages are restricted.

According to the characteristics of Shishi shoemaking industry, footwear enterprises mostly belong to small and medium-sized enterprises, mainly based on OEM production, and have less trade relationship with foreign merchants. According to statistics, the share of self operated export is relatively small, accounting for only about 1/4, which is restricted by foreign trade companies, which leads to lack of discourse power in terms of clearing exchange rate, cost and price.

Four, brand superiority has not yet been established.

The development of manufacturing industry needs the pition and upgrading process from cost advantage to brand advantage, and realizes the pformation from big to strong, occupying the market through brand advantage rather than relying on the impulse of "cheap and good quality".

At present, although the footwear industry in Shishi has created many well-known domestic brands, the export of its own brands has also been explored. However, the export share of independent brands is not high, and the export products of some well-known domestic brand enterprises still rely mainly on "OEM" export.

Five, the pressure of environmental protection is increasing.

Shoemaking industry is a high consumption, high pollution and high wave fee industry. With the advantage of low labor cost in China for decades, it has made phased development. However, with the increasingly serious problem of "demographic dividend" and so on, especially the popularity of the concept of "low carbon" in recent two years, it has put forward a higher demand for shoe enterprises, taking a new development mode of energy saving, high efficiency and environmental protection. Enterprises need to invest more in environmental protection, so it is imperative to optimize and upgrade shoes industry.