The Influence Of The Rise Of The Wages Of The Duck'S Home Textile Fabric To The Textile Enterprises

The rising price of the brand affects the whole feather home textile industry's nerves, and the price increase of its products is bound to rise one after another.

Subsequently, Shanghai's East long, Zhejiang Swan and Anhui Hongrun down have also adopted different pricing schemes.

These three giants represent the different levels of operation of the down market.

After the price increases, the price of duvet is also raised at the terminal.

In the interview of Beijing Cui Wei commercial building, blue island mall and shinguang department store, the author found that the price of the double bed down quilt was about 900~2000 yuan this year, and the price of the single bed quilt was also around 800 yuan. Compared to the same period last year, the pair was generally around 600~1500 yuan and the single person was about 500 yuan.

The price of Anhui Hongrun Double Bed Duvet is about 700~1350 yuan this year. The price of single bed down quilt is also around 600 yuan.

In addition, the price of some brand manufacturers is more than 500 yuan, and a few down quilts have even reached more than 1000 yuan.

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Wangfujing department store home textile sales official said: "this year, the price of the down is more severe, and the price of the new down is generally more than 1000 yuan."

The high down price has brought about many self mockery in the industry, such as the joke that "duck is more than 10 times the duck's meat". A duck's feather can usually sell for 3~5 yuan, and the wholesale price of ducks now is 6 yuan a kilogram.

"Zhejiang's duck yield is very small, far from meeting the needs of enterprises.

In order to store down down raw materials, we have set up procurement outlets throughout the country, mainly from Guangdong, Sichuan and Chongqing, where duck feather and goose resources are more concentrated.

Shi Jianjun, general manager of Zhejiang North Swan home textile company, said, "even so, feather down material is still very intense."

"This year, the sharp rise in the price of eiderdown is the main reason for the substantial increase in the price of the eiderdown.

Down from 100 thousand yuan per ton in October last year, eiderdown reached 300 thousand yuan per ton this year.

At the same time, labor costs also rose by 30%~50%, and fabric and wool prices increased by 20%~60%, which made the average comprehensive cost of the down quilt increased by 40%.

Experts use data to do this analysis.

Is the price of raw materials a major advantage for manufacturers? Is it a dream that some raw materials manufacturers dream of making money?

In fact, the price rise of raw materials is the result of many helpless results.

The price of the feather is not desirable.

Yao Xiaoman, executive vice chairman of China feather and down industry association, analyzed the deep reasons for the rising price of feather and down.

As is known to all, avian influenza has led to increased cost of poultry breeding, increased risk and reduced down purchase. Two, the rise in processing costs.

The sharp increase in the cost of human breeding, the rising cost of labor and the soaring price of down equipment are the reasons for the rise of the down price.

For manufacturers, raising prices is not a sentiment, and the increase in prices may not bring high profits to manufacturers.

Compared with pure cotton home textiles, the price of down home textiles is higher than that of pure cotton textiles. From the perspective of demand and sales, it is at a disadvantage. Fine price fluctuations will lead to changes in sales volume, thereby affecting the original orders.

On the other hand, the company's own price system is also unstable, and even to make a comprehensive adjustment.

And the agents who directly bring profits to the manufacturers are more sensitive to price adjustment, because this directly involves the cost of stock and cost accounting. If the price fluctuates too high, the profit of the agents will be diluted, it is very likely to give up the choice of the cooperative plan, and the cooperation of other manufacturers is not good for the merchants.

In addition to its own unpredictable market risks, the first price increase will also bring pressure to the competition partners. The drive of interests and market competition will easily cause opponents to take irrational and abnormal competition actions, and often bring about a great impact on the orderly competition of the whole industry.

The most influential consumers are the end consumers, who want to pay higher prices to buy products. Unauthorized increases in prices often reduce consumer loyalty. In a wide variety of home textile markets, there are many raw materials such as silk quilts, cashmere quilts, camel hair quilts and chemical fibers, besides the down quilts. After weighing the pros and cons, they may choose other varieties to give up the purchase of down quilts.

There are signs that the price increase of raw materials such as feather and down is very cautious for manufacturers. Price increases often mean operational risks and unpredictable results.

At present, how can the production enterprises take measures to solve the cost pressure? Many small and medium down enterprises begin to gradually reduce the quantity of each variety and increase the new varieties at the same time. This way has given customers more choices to increase sales volume, while some enterprises have adopted measures such as increasing the added value of products, strengthening management and reducing inventory, so as to resolve the pressure.

When interviewed in the commercial building and market, the author inquired about the Countermeasures of the enterprises. If the price rises next year, how can the public be willing to pay? Some responsible persons will take various promotional activities according to the situation.

Emporium staff also indicated that they would jointly organize counters and plan diverse activities to ensure the popularity of shopping malls.