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The End Result Of China'S Clothing Agents (2)

2010/7/22 10:25:00 56

In fact, in the domestic market,

Agent

There are many cases of successful brand pformation, but the development trend of agents pforming brand business has only arisen in the past more than 10 years. The development time of brands is relatively short, resulting in the scale being not big enough to highlight.

As the agent of iron lion before Tony in Northeast China, Wang Jun successfully pformed the brand business in the early years, and created the Louis inbebrand brand. At present, it has more than 100 stores, and its development is very good.

It is only because of the short time and lack of sufficient accumulation that it is unknown.

However, for tens of thousands of agents in China, there will still be a minority of the successful pformation of the brand business. After all, the market has limited capacity for the brand, and the agent pformation brand has a congenital disadvantage.

Such as lack of financial strength, and lack of overall grasp of the brand and so on.

Related analysts said: "acting franchisee is good at the field.

retail market

But they are relatively unfamiliar with the overall grasp and strategic positioning of the brand.

For example, in the production process, agents can be outsourced, but the control of product quality is not easy to grasp. If the quality of products is not qualified, the brand is difficult to stand on.

At the design level of products, agents usually have a good understanding of the trend of the market and know what products the market needs, but how to design and produce such products, there are still some deficiencies in the execution of the agents who have just pformed the brand operation.

For agents, when acting brand

Direct operation

Inevitably, they are unable to successfully pform their brand operations. The last choice for agents to avoid being abandoned is to be bought.

This is also one of the most common and final "win-win" options for agents.

By selling the agency business to a brand at a satisfactory price, the agent will get enough capital return, and the brand will continue the stability of the market, which is a typical "good gathering and good dispersion".

The recent part of the American barrack dress business is through acquisition agency.

For example, in Wuhan, Hubei, the business agency of Hubei CHENFENG trading company was successfully purchased by American state dress, and both sides expressed satisfaction with this.

In the past, the United States store owned by Chen Feng was still used only as a US state store.

The completion of the acquisition is only to pfer the control of the franchised store to the United States. This smooth pition is beneficial to both sides.

General manager of Chen Feng Trading Company of Hubei said to Ping Qing: "we are active in this matter. We have made a choice. We choose to sell between the increasingly small profits of the clothing business and the good quotations of the United States and the United States. This will provide funds for our future development and pformation."

According to Ping Qing, Chen Feng's future development direction is shops leasing business.

The acquisition of Mei Bang brings capital for Chen Feng's new business.

This fact also shows that Chen Feng's investment in clothing business in the past has also made an ideal return.