Wild Sports: Playing The "World Cup" In The Chinese Market
Note: when others are still addicted to the movement of "Post Olympic marketing", the wild force has already taken a step forward and began to plan for the 2010 World Cup in South Africa.
June 26th, South Africa
World Cup
Most of the teams have been playing football, and in the domestic sporting goods industry, shoe companies' "World Cup war" is also fighting hard.
Enterprises such as del Hui, Hongxing Erke, noble bird, 360 degree, etc., or "burn money" jointly run live columns, or launch commemorative T-shirts, or launch terminal marketing wars.
It can be described as a thousand tricks. How will China play the "World Cup" in the Chinese market as the FIFA brand of mainland China and the wild agent of China's general agent of the official World Cup 2010 World Cup?
One step forward signing FIFA brand Asian operator
South Africa in 2010
World Cup
For domestic shoe companies, there may be no way to win the name of the world cup sponsor, such as the industry giant Adidas. Perhaps there is no strength to sign teams that are favourites to win titles such as Brazil, Argentina and Italy.
But these did not affect our enthusiasm for participating in the world cup. As a matter of fact, this Jinjiang shoe company, which was listed in Singapore in 2007, has already started discussions with FIFA (FIFA) Asian operators in 2009.
After more than a year, wild sports finally reached a consensus with FIFA Asian operators and became the operator of China's South Africa World Cup official tournament store in 2010. This means that in 2010, the wild force will become the only domestic shoe company that has the right to use the official logo of the official cup of the World Cup and the right to set up the world cup souvenir sales area.
"The cooperation with the Asian Football operators of FIFA has made a series of future efforts by wild forces," the relevant official of wild sports told reporters.
World Cup
"Marketing" has the "official name". As the general agent of FIFA China, wild force will act as a proxy for clothing and souvenirs under the FIFA brand in the Chinese mainland market.
In addition, the FIFA sales area has been set up in the field stores of the first tier cities, and the wild products will also appear in the FIFA stores in China.
Channel sharing to enhance brand strength
In the market decades of deep tillage and meticulous work, the whole brand terminal sales channel of wild sports has developed relatively well. It is understood that the reason why FIFA chose wild sports finally is to take this point into account.
In addition to product sales, the bilateral cooperation will further deepen cooperation in the domestic market and channel development.
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