The Strongest Power Of Clothing Is "Culture".

Output is the first, export is the first and consumption is the first. China has become the largest country in the world garment industry, which is universally recognized by the international world.

However, when it comes to clothing power, I am afraid few Chinese have the courage to say "China" to the world even China's most authoritative.

How to build a powerful garment country? This is a historical proposition related to the overall situation of the industry.

China Apparel Association's "powerful nation"

Clothing consumption is a kind of consumption behavior in a certain mode of production, life style or survival state. It naturally has certain characteristics of the times, regionalism and nationality. It embodies the aesthetic orientation, values, ways of thinking, beliefs and habits of a region and a nation. This is the cultural attribute of clothing.

Therefore, Du Yuzhou, President of China clothing association, pointed out that in the new era, the cultural value of famous brand clothing exceeds its use value and exchange value and becomes the leading value.

When people buy a piece of clothing, they tend to focus more on its cultural value and aesthetic value, and buy a spiritual enjoyment or aesthetic experience, or spend money on a "symbol".

Looking through the history of the world, we find that the history of China's "great power" is often the history of China's "cultural power".

And clothing is precisely an important material carrier to record China's becoming a world power.

The world-famous two "Silk Road", which has pmitted the splendid culture of China from the land and sea to all parts of the world, has not only influenced the costumes, costumes, culture and art of other countries, but also become an important driving force for the political and economic changes in the Middle Ages in Europe.

With the advance of world history, the Chinese nation under the pressure of feudal autocracy lost its position as a world power and its cultural influence declined as the world's history advanced.

Today, with the strong rise of China's economy and the revival of ancient Chinese culture, clothing should serve as a unique medium to convey the signal of China's rise again to the world.

Then, build

First of all, we have a long history and cultural resources.

Not only are those young American and European countries incomparable, they even have the ancient history of Europe, Arabia, India and other countries and ethnic groups. Due to frequent ethnic wars and territorial fragmentation, most traditional cultures have been seriously damaged. Only the Chinese nation has been rooted in the roots of culture for thousands of years.

In the field of clothing, our Tang costume can become a "national costume" in Japan. Our number of national costumes is still thrive, which is the best example.

Secondly, our culture is most inclusive.

China, as an ancient civilization with multi ethnic coexistence and coexistence, has never had a unified religious belief throughout the country. It has never completely excluded the cultural beliefs and customs of other countries and peoples. This makes the essence of Chinese culture, indeed, a product of the integration of world culture, and has a strong vitality.

As far as clothing is concerned, it is not difficult to find a variety of foreign clothing brands in any metropolis of China today.

In addition, with China's 30 years of reform and opening up, China's cultural exchange has entered an unprecedented stage of prosperity. Not only has more foreigners come to China, it has brought us the cultural influence of other nations in the world.

Moreover, more Chinese people can go abroad to experience the colorful world culture, study and learn advanced foreign culture, and become a new force for the integration of Chinese culture.

Against this background, we have every reason to believe that the road of China's cultural power is getting wider and wider, and the dream of China's garment industry will become more and more real and clear.