The Best Way For Sports Industry To Rise: Relying On Capital Market

The general office of the State Council issued the "guiding opinions on accelerating the development of sports industry" (hereinafter referred to as "guiding opinions").

Among them, it is clear that by 2020, a group of sports backbone enterprises and enterprise groups with international competitiveness will be formed to form a batch of sports product brands with Chinese characteristics and international influence.

The guiding opinion also requires that the development of sports industry be promoted by increasing investment and financing support and improving tax and fee preferential policies.

Recently, major brokerages have issued research reports to explore the attractive prospect of sports industry.

At present, there are three listed companies in China's A share market: China sports industry, Xinlong industry and Pathfinder.

In addition to the good operation of the Pathfinder, the main business of the other two companies is still in a "marginalized" trend. Even if the sports industry such as the Chinese sports industry is "root Miao Hong", the sports industry listed companies can not bear the "lonely" part of their efforts to invest in real estate.

In addition, Tibet tourism, Qingdao Binxing, North Pakistan media and other listed companies also involved in sports industry business, but the proportion of the main business is very low.

Domestic sports industry companies listed in overseas markets include Lining, Anta sports, Anta, PEAK, XTEP, 31st degree, and China Hongxing listed on the main board of Singapore.

Among them, Lining and China Hongxing market has performed well. In recent years, share prices and profits have increased simultaneously, and Anta's sports performance has been more robust.

[Huatai United]:

The development of sports industry in low carbon economy era

China and Thailand recently released a research report.

The report holds that, as the first sports industry policy at the national level, it will make breakthroughs in establishing and improving the resources export channels of sports events, establishing and improving the profit distribution mechanism in commercial development activities, promoting the restructuring of sports industry, increasing fiscal and tax support, improving investment and financing system, and encouraging sports enterprises to raise capital through capital market.

The report judged that the sports industry, as the most growth industry in the "low carbon economy", will be a new force in "adjusting structure and ensuring growth".

The current industrial pformation has brought the whole industry to the critical point of explosive development.

In particular, continuing to usher in a number of heavyweight international sports events will enable China's sports industry to enter the golden period of rapid development.

China's economy will pform from mature stage to high consumption stage as a whole. This provides sufficient market demand and a golden opportunity for the development of sports industry.

According to the report, China's sports industry has become an open-pit gold mine coveted by industrial capital. It is estimated that the huge potential market of RMB 2 trillion per year attracts global sports industry giants, commercial game brokers and sporting goods companies. In 2009, foreign investment in sports industry grew rapidly.

With the promotion of the Chinese Basketball "competitive lottery" game and the implementation of the Hainan international tourism island's "exploration and development of competitive guessing sports lottery and grand international competition, the lottery" policy, the policy constraint of China's sports industry will be broken, and the innovation process will accelerate.

The report predicts that in the irresistible trend of internationalization and marketization, the vigorous development of China's sports industry will force the market mechanism to change, especially the profit fortress of media monopoly may also gradually open the door of the market.

Relying on the development and expansion of the capital market is the best way for the rise of sports industry.

The report holds that the industry and Pathfinder should pay more attention to Xinlong industry.

As the sole capital platform of the State Sports General Administration, China sports industry is the only national sports enterprise with "golden key" at present. The high growth of the outdoor products industry will enable the Pathfinder to win the first opportunity in the market competition, and the company's brand advantage and supply chain management advantages will enhance the growth space.