Spring Shoes And Clothing Industry Presents A New Turning Point Of Warm Current.

　　“泉州服装业经过30年的快速发展，现在已到了粗放型向集约型转变的时候了。”昨日，中国服装协会会长蒋衡杰在泉接受记者采访时说，“期待拐点能够引起泉州企业家的重视。”长期以来，蒋衡杰一直关注着泉州的服装业发展。

For the first time, President Chiang came to Quanzhou, and from the Xiamen airport to Quanzhou, one after another billboard led him to ponder a question: what is the relationship between celebrity endorsement and products?

　　近十年间，泉州民营经济快速发展，民营企业的数量、注册资本平均规模、产值规模等以十几倍、几十倍的速度在扩张。泉州纺织服装业，在去年全行业实现950亿元产值的基础上，今年有望再进一步，成为我市第一个千亿集群。

This year despite the fact that

It is understood that there are about 51 thousand registered trademarks in our city, of which 31 are well-known trademarks recognized by SAIC, ranking first in the national level cities, 39 famous brand products in China, and 446 famous trademarks in the province, ranking first in Fujian province.

"Only with a sensitive market sense, from the standpoint of consumers, from the perspective of meeting the needs of market consumption, and constantly improving the quality and function of products and giving full play to the advantages of brands and products from the perspective of improving the quality of consumer life, we can continuously enhance the brand connotation and value, further seek product differentiation, and do a better job of market segmentation so as to remain invincible in the survival of the fittest in market competition."

　　 淘汰一部分，维护一部分，寻找一部分。多年来，面对新的市场形势，泉州企业正逐步改变产品销售市场布局，保持原有国外市场的“输液”关系，在营销手段策略方面，也作出了一系列行动，积极拓展国内市场。“金融风暴让企业感受到了冬天的寒意，但也有春天的气息迎面扑来。就如海潮有大风大浪，就会有大起大落。”在中国服装设计师协会主席王庆看来，面对新的经济形势，企业能否抢占制高点，关键就是对市场的准确判断。

XTEP has its own brand, the introduction of the American Disney brand, the influence of the international brand plus the guarantee of the quality of the product, so that it can easily enter the high-end department stores in the second tier cities in China, and occupy the market share of the young sportswear.

　　在经济发展的特殊时期，常常是企业购并、重组的活跃期，也是市场份额争夺的白热化时期，财富的分配更多的是一种存量的调整，关键是看谁能够发现、把握、抓住机遇。“只有加快企业的管理创新步伐，推动管理变革和技术创新，才能达到节能降耗、提高效率，提高企业的核心竞争力的目的。”

Wang Qing said, "especially this year, the pressure from outside enterprises is also a great opportunity for enterprises to adjust and develop strategies, promote internal management pformation, and promote pformation and upgrading.

The reporter has learned that Heng An has introduced external forces to promote management reform since 2002. By the 6 year of this year, the scale of the whole business has increased by 6 times, and the profit after tax has increased by more than 6 times.

Similarly, these managers have contributed 4.5 times more from 2002 to now.

Jiang Hengjie thought, "not only management should be innovating, but also the industry chain should be innovating, and the business marketing mode should also be innovating.

Editor: vivi