8 Barriers To Website Operation And Entrepreneurship

1, website positioning problem, website positioning vague or lack of positioning of the website, in the process of operation is easy to lose its way, the operation intensity is not in the direction of development, no time to find the direction, eventually exhausted resources and end.

This is an early explanation of the unclear location of the website. But in addition to having a clear website location, it should also refine the location, especially the vertical portal location of the industry. Usually, when the industry chain of some industries is relatively long, the operation is very dangerous when the industry is not mature and the capacity is not yet available. If we can calm down and divide the industry into market segments, we will improve the success rate of the project.

Jason, the author of this article, especially put forward this point when planning the product news network, but because investors insist unilaterally, how the project's final development needs time to be confirmed! 2, website maintenance problems, many websites have absorbed a lot of content in the early planning, but neglected the maintenance ability of individuals (or teams), and finally had to reluctantly cut down the columns. At this time, it will be very likely to affect the early positioning, so that they will gradually lose their way in the later stage.

Some websites can't even wait for the content to be reduced. The team is already very tired. They exhaust their initial enthusiasm and then close the station to dissolve.

(this is an early explanation of website maintenance issues) Jason, director of operations in July, put forward a new view on website maintenance: in July 08, first, we need to reasonably estimate the demand for web site content. The more the better, we must reasonably cooperate with the team strength. According to experience statistics, web site editors can publish about 30 non original articles every day, and each hyperlink packaging needs 30 seconds. The task of packaging for special events and image processing takes 4 minutes, and so on. After that, we work out the required hours according to the number of websites, the number of hyperlinks and the weekly update frequency, so that it is more convenient and reasonable to allocate the work and management of website editing.

Then, according to the resources of the team, we can control the rationality of the increase of the channels and columns. Then, every three months, the statistical editing articles in search engine keyword ranking and background statistics click rate and the number of IP introduced, for some website editing quality low analysis reason and help, reasonable operation data statistics to strengthen team management, here is a set of closed website editing work management part of the content.

3, technology is not a good thing. For a commercial website, it should not have focused on the technology, but the website technology is the backbone of the website. Whether it is server technology or software development technology, any small problem will bring a lot of trouble to the entire website, but it will lose the amount of visits and lose the market opportunity, so that it will be eliminated.

(this is an early explanation of website maintenance). Jason feels that the best proportion of the technicians in the technical team is the 3:1, that is, every three senior technicians are equipped with 1 new novice to ensure that the progress of the development is not affected.

4, promotion has not kept up with the positioning accuracy, maintenance is smooth, technology has passed, this website is basically no problem in operation, but this is not the purpose of building our website. Promotion is an important work at this stage. If we can not send the website to the screen of potential visitors, then all the work we did in the early days was all in vain.

In the promotion of Jason, we believe that website promotion must be targeted and promoted according to the target market and target population of the website. Because the promotion of many websites is very large, but when the intensity of promotion is slowed down, the traffic volume will be drawn down. Obviously traffic is obtained from promotion, but it can not form a sustained growth and inertia growth, because we do not really recommend the website to the target users.

Why do you want to develop the target users? The truth is simple. When you agree with a restaurant or shop, you will naturally recommend it to your friends, which will gradually result in the user's self growth.

Therefore, in the promotion process, we should not only emphasize "quantity" but also "quality".

5, funds are not in place, except for personal websites made in spare time, the construction and operation of general commercial websites need to spend a lot of money. If the funds are not in place, the development plan of the entire website can not be realized at all.

In fact, when we were planning a project, we should consider the scope of the funds and the creativity of the team. Why is it creativity? Because we spend the same money but different people have different effects. We must learn how to make reasonable use of funds. The amount of capital may be clear after the project is launched. This may not be able to change temporarily, but we can grasp the flow of funds.

Tens of thousands of yuan business success, tens of millions of investment finally ended in stone, in the Internet business story frequently appear live examples are everywhere.

究竟何时我们才能理性的运用资金呢?Jason在此莫名感慨!人们常说创业行为也是一场赌博，我不否定这句话，而我们在赌博过程中更不应该把100%的筹码投入其中，建议30%启动资源，20%试运营资金，当出现问题时，我们有10%的资金维持项目运营，迅速调整项目出现的问题，当试运营成功，市场反应良好的时候，再将其余的35%资金投入项目发展中，如果还是失败的话，就真的是失败了，商业战场上如此现实，没人会可怜你，有人问还有5%的资金怎么花呢?其他人我不知道，但我的选择是分给曾经在团队中伴你闯的伙伴，他们曾经为你挨尽多少个通宵，为了项目牺牲了多少私人时间，我们应该好好的感谢他们!6、目标不可及在建设一个网站之前，特别是商业网站，我们通常都有预期的目标，甚至还有阶段性目标，如果在运营的过程中出现问题，导致无法达到预期的

Phased goals make the development goals of the entire website far fetched. At this time, we should seriously analyze whether there is still a chance to save.

This is an early explanation of the impossible goal. In fact, in the fifth time, it has been said that we must prepare 10% of the adjustment budget for the project, because the problem is certain, but the method is always more than the problem. We have to believe that we have the ability to solve problems, but we need time and cost. So we must have prophetic opinions, but we can not consume the resources of the adjustment period without any delay. We must balance the trade-off between them as soon as possible.

In addition, Jason believes that the target is closely related to the location of the first websites. The location of the detailed website will reduce the cost of accidents in this respect.

万一出现这方面的问题，我们先不要着急，通常目标未完成接着来的就是资金的问题，我们看网站能否在局部产生短期利益，以获取短期利益来维持网站继续运营的能力，千万不要动用下阶段的预算，因为下阶段的预算比现阶段将更短缺的，逼自己去解决问题，例如放弃部分利益和更多的投资者合作，或者利用人力资源去换取资金，(帮人建站、出租服务器等)，在没有更好办法的时候也要靠这些来维持着，能活着便有机会啊!7、团队不齐心对于一个团队来说，前期彻夜工作、共同奋斗是非常常见的情况，真正闹矛盾的时候，往往是网站出现问题而相互推卸责任，或因为权利分配而造成分歧的时候，这就是考验一个网站运营团队的关键时刻，这里有一个例子：飞翔鸟硬件网，有兴趣的朋友至今仍可以在网上搜索到关于他们的故事。

(this is an early explanation of the team's indifference). Jason also witnessed the dissolution of the problem. Unfortunately, because of that experience, I know better how to avoid such a situation: the job responsibilities and personal rights and interests distribution must be discussed at the company's first computer desk, and the relevant agreements should be signed. The rigorous team needs to be put on the record by a law firm to work together under the condition of ensuring the team's psychological balance, so that such a project can be successful, because the entrepreneurial team is usually indispensable, and everyone shoulders the heavy responsibility. How a person's negative psychology can cause an inestimable impact on the project.

Fear is the way to pick coins in such a way that is not rigorous, it is better than no way, otherwise the team will be in endless discussions, and when the argument is very easy, there is a phenomenon of personal disharmony. A team should attach great importance to communication. Do not rely on tacit understanding. We must believe in deep communication. For example, when I often explain the contents of the page with programmers, I will ask, "do you understand?" "where is the key?" to solve the problem of rights and obligations, it is the problem of team disagreement. We must draw up a set of decision making methods, such as voting, one person's decision and third party's decision.

The problem of 8 and profit model may be ignored by previous authors. Every project needs profit mode. This is a very important link.

If we fail a project, we can create second opportunities. This is a failure, not a human failure. But if you lose your reputation in the short term, you will always leave a bad reputation. It will be a problem for you to survive in the future. If you lose your reputation, you will enter the prison gate. So we should be accountable to every client. We should not make profits by using dirty tricks such as fraud and clash. We can run the website well and provide valuable information or services to users and customers. Jason in

A good example of "7 reasons for the failure of the website operation" was made by Jason in July 20th of 08. The purpose is to attract more people. I hope you can discuss it together to broaden our eyes and absorb more knowledge about website operation.