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今年618,品牌之战来到“内容”赛点

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618

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拉长的618正在酝酿一场新大促

持续超过一个月的周期,强调立减、直降加补贴的玩法,让用户对大促的感知变得更加多样。有人已经享受到了一件立减的实惠,有人还没意识到618已经开始,有人还在适应玩法的变化,很难像前些年那样,全民出动,卡点下单,同步清空购物车。   消费体感变化