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Innovative Fabrics Meet The Pioneer Design, And The Fashion Show In The 2025 Keqiao Spring International Textile Expo Is Brilliant

2025/5/12 12:46:00 0

　　 When fabrics become the carrier of creativity and the engine of the design and production industry, Keqiao, a modern "international textile city", is drawing a new picture of industrial upgrading in the cross-border integration of "from fabrics to fashion", using longitude and latitude as the pen and digital as the ink.

　　 Recently, the 2025 China Shaoxing Keqiao International Textile Surface and Accessories Expo (Spring) "Tubu Ready to wear" exhibition, sponsored by China Light Textile City Exhibition Co., Ltd. in Keqiao District, Shaoxing City and organized by Zhejiang Primitive Digital Technology Co., Ltd., was staged brilliantly. This three-day fashion event was presented by a number of high-quality fabric enterprises and outstanding designers, Nearly ten theme shows in multiple styles, including elegant new Chinese aesthetics, avant-garde modern fashion, traditional pattern national style series, and creative trend T-shirt release, were staged on the event site in turn, interwoven into a visual and creative industry feast that attracted many industry elites to stop and taste.

　　 How to combine the fabric market with fashion clothing? The East Market Branch of Zhejiang China Light Textile City Group Co., Ltd. gave a practical sample. At the first show of the "Tubu Readymade Garments" exhibition, the East Market, based on its industrial advantages and giving play to its fashion leadership, joined hands with three flagship stores, namely, Xinmingjun Textile, Shunjia Textile and Bangsheng Textile, which are the "first stop of China's fashionable women's clothing fabrics", to launch 54 sets of selected readymade clothes. With the theme of "show and exhibition combined with innovation and development", the event adopted the innovative model of "show in exhibition+press conference", built a three-dimensional communication matrix through the dual track parallel promotion strategy of "online+offline", relying on the real-time interactive advantages of short video and live broadcast, and vividly demonstrated the in-depth integration of the industry scene of "fabric is fashion", It has injected new vitality into the transformation and upgrading of Keqiao textile industry.

　　 The YL&JINSHU brand that participated in the release for the first time attracted great attention once it was unveiled. The brand takes simplicity, freedom and comfort as its design concept, and presents its unique views on fashion and life aesthetics through the integration of multiple elements such as splicing, mixing and matching, pattern and color. According to Cai Yuanpei, a teacher of the School of Arts and Design of Shaoxing University of Arts and Sciences, and Jin Shu, the founder of the brand, the show in this exhibition is especially integrated with student design, and its value is reflected in two aspects: first, the show in the exhibition is used as a platform to promote the integration of industry and education, and promote the deep integration of fashion education and industrial practice; The second is to help students enter the market, through "zero distance" contact with Keqiao fabric, design and create according to fabric properties, and truly realize the application of knowledge from concept to practice.

　　 Under the dual engine of technology driven and creative empowerment, Keqiao textile enterprises are taking the "integration of data and reality" and "design reengineering" as a breakthrough to build a modern textile ecosystem of coordinated upgrading of the whole industrial chain. As the organizer of this event, Zhejiang Primary Color Digital Technology Co., Ltd., based on its own technology accumulation, with the self-developed series of digital printing software as the core driving force, and facing the market application needs, created an original design and creative T-shirt show on the last day of the exhibition.

　　 In addition, other textile enterprises also played a key role in the "cloth making clothing". Benchmark enterprises such as Shanghai Zhicheng Fashion Co., Ltd. and Zhejiang Wuyu Culture Development Co., Ltd. deeply participated in the exhibition, and realized the value transition from traditional manufacturing to fashion creation by reconstructing fabrics and injecting design concepts.

　　 From a piece of silk to a piece of clothing, from a piece of cloth to a city, Keqiao takes fabric as the foundation and design as the engine to promote industrial integration. This practice has not only won wide praise from purchasers for the quality of Keqiao textile products, but also reshaped the industry's understanding of Keqiao textile industry ecology. Its fashion design creativity and product iterative thinking are breaking the circle and refreshing the industrial height of "Keqiao Fashion", marking the transformation of Keqiao textile industry from "fabric distribution center" to "fashion origin" A leap forward transformation.

　　 Keqiao Textile Expo, as a professional exhibition, trade, exchange and service platform, is not only a fashion incubator, but also an important window for high-quality resources, ideas and industrial chain gathering. With the theme of "international, fashion, green and high-end", this textile expo focuses on the concentrated display of new products and technologies, promotes the industry collision of new trends and new ideas, and activates the value release of new channels and opportunities. Through the three-dimensional presentation of "fabric+ready to wear" and the upstream and downstream linkage of "source+design", the exhibition show held during the period further strengthened the in-depth connection between the supply chain of the textile industry and the innovation chain, effectively enhancing the industrial radiation of Keqiao Textile Expo and the brand influence of Keqiao textile industry.