Industrial Cluster: The Old Textile Base Has Emerged As A New Scientific And Technological Force, And "Overseas Returnees" Have Ventured Into The Pet Products Market

Kaiping is a traditional textile city in Jiangmen. OEM is the main industry in local related industries. In recent years, due to the influence of international market conditions and the limitation of single business type, the development of local enterprises is deeply limited. At this time, a local technology enterprise mastering the core technology of nanotechnology fabrics and waterless dyeing and finishing broke into the pet industry and opened up a new way. This company is composed of five "overseas returnees" as the core.

Recently, the reporter walked into Guangdong Xinfeng Technology Co., Ltd. (Raisingwell) located in Kaiyuan Industrial Park, Kaiping City. In the exhibition hall of the company, Huang Peijun, a student studying in Australia and the founder of the Raisingwell brand, held the self-developed pet Fengrong toy to show the reporters its exquisite design: the Cantonese dim sum shaped toy made of three proof fabric has the functions of hiding food and making sound, which is loved by pets; The combination of waterproof webbing and tear resistant material subverts traditional cognition; Baked cake modeling toys such as Poppoint Maifen, etc., use food grade fleece to skillfully integrate intelligence training and accompanying functions, which has won the favor and popularity of the favorite owners.

Behind more than 60 original products is the team's in-depth exploration and application attempt of "pet puzzle+material technology+scene guidance". "Every piece of work is the carrier of life dialogue." Liu Qiongxi, a returnee scholar graduated from the University of Birmingham, UK, a core member of the team and a "senior feces removal officer", introduced the project team to introduce nanotechnology, outdoor equipment standards and infant fabric standards into the field of pet friendly toys by virtue of the core concept of "nano fabric+original design", The antibacterial property of the product is increased by 50%, and the service life is extended by 3 times.

The project operation data disclosed by Li Yuxiang, the general manager, confirmed the market recognition: the company achieved a revenue of 20 million yuan in its first year of establishment, the repurchase rate of domestic e-commerce platforms reached 45%, and the sales of North America, Southeast Asia and European e-commerce platforms were expected to increase by 35% annually, and some hot selling items could not meet the demand. This competitiveness stems from the "dual engine driven" strategy, which not only grasps the domestic consumption upgrading trend, but also opens up overseas channels with international certification standards and original design differentiation.

Looking back on the entrepreneurial process, Zhang Yueqin, Design Director and Master of Arts in England, especially mentioned the local relaxed entrepreneurial policy environment. It is reported that the parent company of Guangdong Xinfeng Technology Co., Ltd., Xindi Dyeing and Finishing Plant Co., Ltd., not only provides 3000 square meters of factory buildings and tens of millions of start-up funds, but also opens the equipment and facilities of its textile research and development center to detect products. Fiber materials are used as required. This "mentoring" mode enables the team to quickly complete the technical transformation from laboratory to mass production.

"We want to be the 'invisible champion' of Fengrong toys and feeding supplies in the pet industry." Li Yuxiang pointed to the nano fabric multi-function training bag and Fengrong toys being tested. The team with an average age of 29 years old has applied for 18 utility model patents and appearance patents, and its Pet Toys Safety Standard is applying for industry standards. From a team of five returnees to a high-tech and specialized new enterprise with nearly 100 people.

The growth track of Xinfeng Technology is a vivid portrayal of the transformation and upgrading of the manufacturing industry in the Greater Bay Area. It not only shows the innovative ability of the new generation of entrepreneurs to localize their international vision, but also reveals the possible path for traditional industries to achieve iterative upgrading through "technology empowerment+segmentation breakthrough". When "Made in China" meets "Its Economy", this chemical reaction of warmth and innovation is redefining our imagination of industrial upgrading. (Article | Reporter Chen Zhuodong, Correspondent Feng Chuangzhi)

(Source: Yangcheng Sect)