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Anta'S "String" Technology Vamp Won The "International CMF Design Award - Supreme Gold Award"

2024/12/18 13:37:00 1

Anta

On December 13, 2024, the award ceremony of the 2024 CMF DESIGN AWARD was held in Shenzhen. Anta Group independently developed and designed the "string" technology vamp. With its unique design style and unique "string" weaving technology, it successfully won the highest honor in the comprehensive category - * * * Gold Award. This is the first time that Anta footwear products have won the highest award of this international design award.

The CMF organizing committee said that Anta Group has developed a new knitting process with bionic design inspiration, forming a unique upper structure and texture, which has both functions and aesthetics, opening up a new direction for sports shoe CMF design.

In the future, Anta Group will be committed to continuously upgrading more scientific and technological innovation products of footwear and clothing, such as "string" technology. With its own market insight, Anta Group will work with innovation institutions, universities and upstream and downstream supply chain partners to integrate resources, collaborate in innovation, and jointly tackle key problems, so as to continuously improve the sports performance and wearing experience of products and create more value for consumers.


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