Continue The French Gene For A Hundred Years, And Transmit Sports Love

It all comes from the love of sports

In Paris at the end of the 19th century, the consumption of sports culture industry reached its peak. Derived from the love of sports, in 1882, at the Seine River in France, sports enthusiast E mile Camuset decided to love bicycles Football , tennis and rugby friends make sweatshirts, so the world's first sports brand - le Coq sportif was born.

So far, as a hundred years Brand le coq sportif All the way With the change and development of world sports, we are constantly exploring the various possibilities from product series to visual image nature ； In depth insight into consumer needs and true dialogue with consumers. Through modern design language and rich sports scenes, break the boundary between sports and life, and transmit continuity a hundred years French sports life concept.

In 2024, on the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the brand will deepen its efforts with a series of sports events China Market, deepen brand image and refresh a hundred years Sports aesthetics.

le Eh mile Camuset, founder of coq sportif brand (left), and historical materials of Sunday uniforms (right)

Love more photos, and present the clay season elegantly

At the time of the 2024 French Open, le Coq sportif comes from laterite, with "love more ONE MORE SHOT "as the theme, continue to explore the unique charm of tennis and the life philosophy it contains. At the same time, five representatives who share the same passion for tennis were invited: they went all out to gain different life experiences and insights due to the persistence of "more shots"; Because of the love of "more shots", enjoy the process and open the infinite possibility of life through tennis.

le Coq sportif 2024 "ONE MORE SHOT LOVES MORE SHOT" image blockbuster

Here are the young generation who pursue their dreams and go all out on and off the court: tennis players Han Xinyun and Duan Yingying, who are professional tennis players, and tennis enthusiast Xia Haoran, who is professional actor; There are also bold attempts, because tennis has unlocked the new chapter of our media talent: Sara Erehan, Uncle Ya. Whether professional or amateur, more shots, more chances to win, and more possibilities.

le Coq sportif 2024 "ONE MORE SHOT LOVES MORE SHOT" image blockbuster

From June 8 to June 9, the final chapter of the French Open, le Coq sportif in Beijing country The tennis center red clay garden held a two-day "ONE" MORE SHOT loves taking more photos "media event and the first amateur competition. More than 40 media, bloggers, friends and public tennis enthusiasts enjoyed the new CARLO on the clay court RG clay tennis shoes; Get together off the court to watch the women's singles men's singles final, witness the peak moment of the French Open, and share the French sports lifestyle.

le Coq sportif 2024 "ONE MORE SHOT" clay season activity and CARLO RG poster of professional clay tennis shoes

Free entry, "cycling supply station" parachuted into Shenzhen Vientiane World

Sports not only belong to the field, but also can easily integrate into life. le Coq sportif in Shenzhen Vientiane World At this moment, here, free entry "is the theme of creating a French cycling lifestyle flash shop, echoing the current ON and OFF life state of urban youth at any time, and exploring the relaxed and sweaty French cycling lifestyle.

le Coq sportif Shenzhen Vientiane World "Cycling Supply Station"

Inspired by the distinctive shop awning in French street Coq sportif cycling product line representative nature Is mainly yellow, symbolizing stability flat Heng's "triangle" is the core design symbol to create a street full of French style "cycling supply station". Here and now, take a nap.

On the day of the opening party, le Coq sportif gathers Shenzhen riders, vigorously "enters", and follows the wind freely in the city streets to welcome the midsummer. In the afternoon, the opening party officially started platform Transformed dance platform On, DJs and bands use music to ignite summer passion; Cycling enthusiasts and on-site friends from all over Shenzhen experience the new cycling products together, feel the French relaxed atmosphere, and open the comfortable state with cycling.

le Coq sportif Shenzhen Vientiane World Cycling Flash Event

There is no definition of movement, and the capsule series will be released in the autumn of 2024

As a French brand, le Coq sportif follows French relaxation, Reprint Legendary sportswear 85 years ago -"Le Surv ê tement Du 7e Jour Sunday uniform", with "dynamic undefined LIFE IN MOTION "as the theme, advocates breaking the boundary between sports and life, and participating in sports, enjoying sports and loving sports in different ways. Not limited by time, weather, space and site sports For the purpose. Relaxation degree, following nature Freedom.

le Coq sportif 2024 autumn capsule series image blockbuster

In 1939, the founder of the brand, E mile Camuset combines sports fabrics with casual clothes to create "Le Surv ê te ment Du 7e Jour Sunday uniform ", which combines the needs of daily leisure and weekend sports scenes, is the first real sports suit in the world.

le Coq sportif 2024 autumn capsule series image blockbuster

brand new Reprint "Sunday uniform" play retro sports style and dig deep into le French Tone in Coq Sportif Cultural Gene nature , while creating sports items, it traces back to the history of the brand and conveys the classic French relaxation and fashion texture of the brand. The "Sunday uniform" meets the imagination of the current young people on the past popular items. By recalling the past, it creates a vivid and sympathetic narrative with the present.

Athflow、Cleanfit、Sporty Girl... Fashion sports bloggers use Sunday uniforms to match multiple styles, record their "small moments" in life, and enrich the "Sunday uniforms" spirit : More movement sports , can also be relaxed and elegant, and the lifestyle is not defined.

le Coq sportif 2024 autumn capsule series bloggers and friends

Deep ploughing China Market, delivering the concept of French sports lifestyle

Time interval a hundred years , the world famous sports event returned to Paris again, with a pure French gene le Coq sportif also hopes to create more suitable products while deepening the brand history China Market and China A classic piece of consumer's daily sports life scene.

In the creation of product lines, le Coq sportif provides different types of clothing for different consumer needs. For professional sports scenes, a series of cycling, tennis and golf products are launched to support professional sports nature For better performance on the court.

le Coq sportif 2024SS CYCLING ON, TENNIS ON, GOLF image blockbuster

At the same time, aiming at the cycling and tennis product lines with a long history of the brand, in order to enable professional players and urban sports enthusiasts to find their own fashionable equipment, le Coq sportif also launched the segmentation of on court and off court products to precisely adapt to the needs of different sports scenes and different groups of people.

le Coq sportif 2024SS TENNIS OFF, CYCLING OFF

In the current urban life, urbanites are looking for a new scene mode that can switch between sports and life at any time The TRICOLORE tricolor series and D'OR gold label series launched by coq sportif are just to find the urban "light sports" scene shape that meets the needs of high-quality fashion sports people.

le Coq sportif 2024SS D'OR gold label series, TRICOLOR series image blockbuster

Continue the French gene and transmit sports love

In the future, we will continue the French gene and pass on the relaxed and elegant French sports lifestyle The brand concept of coq sportif. Through the brand new product image and channel image China Consumers continue to talk, from subdivision product lines that adapt to different scenes to sports topics that upgrade their visual image and fit into the current social hot spots, at the same time, they carry out rich and interesting community activities, immersive experience and explore the charm of sports, all of which are based on le Coq sportif's in-depth insight into consumer needs and real communication.

Sport is not only the pursuit and love of professional fields, but also the shaping and transmission of a lifestyle. Starting from the sport itself, explore the emotional resonance between brands and consumers, and expect more people to participate in sports, love sports, and enjoy sports.

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