What Will Happen To The "Double 11" Campaign This Year

"Double 11" is becoming more and more popular. This year, the "double 11" promotion has started at 20:00 on October 31, and consumers who have paid deposit in advance can also pay the balance and receive the goods at the first time. Yesterday morning, many consumers said that they had received the goods. "I didn't wake up when the courier knocked on the door." I wanted to see if there was a refund, but I didn't know it had been received. ". This year, the major e-commerce platforms no longer pay attention to the number and sales volume, but pay more attention to the themes of green, service, logistics, agriculture and so on.

Tremolo

Short video broadcast promotes national fashion products

This year, Shuo Yin participated in the "double 11" festival. A special section was set up on the line to promote domestic products and local agricultural products through short videos and live broadcast. The platform also launched the "price protection" service: when consumers purchase the goods covered by the service, within the price guarantee commitment time, if the price of the original purchased goods is reduced due to the adjustment of the price of the same commodity, the consumer can apply for refund of the price difference.

During the event, the official live broadcast room of "shaking in new trend" will be set up in the clothing industry of tuiyin e-commerce, which will connect several domestic clothing brands on the same screen, gather the quality domestic products scattered around the platform, and help more good things to be seen with the help of the influence and flow support of the official live broadcast room. With the promotion of short video and live broadcast, high-quality domestic brands radiate the charm of integration of inheritance and innovation.

During the "double 11" period, shuoyin e-commerce will go deep into the agricultural production areas of Jilin, Henan, Shaanxi, Sichuan and other provinces, and broadcast in the original place to promote the docking of local agricultural production and marketing. Among them, the public welfare project of "mountain goods on the top of the headlines" will go into Yanbian, Jilin Province, providing subsidies of more than one million yuan. More than 100 kinds of special agricultural products such as Yanbian spicy cabbage, rice sausage, New Year cake sticks, and Yanji cold noodles will be promoted online to open up the national consumer market.

Tmall

The first green venue ushers in consumption peak

This year, tmall's "double 11" focuses on "green and low carbon", and launched its first green venue. Just after 0:00 a.m. on November 1, the green venue ushered in the consumption peak.

In the first hour of its launch at 0:00 on November 1, consumers bought more than 25000 water-saving toilets, which could save about 225 tons of water a day. More than 120000 green appliances were bought within nine hours after the sale.

This year's "double 11", buy a single green home appliances in tmall, the maximum can get 18400 grams of ant forest energy. If we confirm the receipt of goods, it is estimated that the cumulative reduction of carbon emissions by consumers can correspondingly obtain 1083 tons of ant forest energy, which is expected to generate a large number of "energy intensive households". This energy is equivalent to planting 58838 Haloxylon trees. In terms of carbon reduction contribution value, the washing machines sold in the green venue are expected to reduce carbon by 34.5 billion tons, air conditioners by 26 billion tons and refrigerators by 19.4 billion tons.

In the green venue, the brand of new energy vehicles "broke out": the transaction of Tesla charging pile in one minute exceeded that of last year's "double 11". Wuling Hongguang miniev makaron, Xiaopeng automobile, Nezha automobile and other brand cars, the first hour transaction exceeded last year's whole day.

JD.COM

190 million sold in 4 hours

This year's "Jingdong 11.11 global love season" was launched at 8:00 p.m. on October 31, with over 190 million goods sold in four hours. The turnover of iPhone broke through 100 million in 3 seconds, and the turnover of entertainment TV, bird's nest, Jingdong club service and other categories instantly exceeded the whole day data of last year's good start.

Just after 8:00 p.m. on October 31, Jingdong Xiaoge delivered vegetables and beef and mutton purchased by Mr. Wu from Jingdong online to Lanzhou closed community in Gansu Province, becoming the most special Jingdong 11.11 first order this year. Mr. Qian, who lives in Zhengzhou, placed an order for a bag of cat food at 8:00 p.m. through Jingdong's "hour purchase", dada riders responded efficiently and delivered the cat food to Mr. Qian's home in 6:30 from the front warehouse nearest to Mr. Qian's home.

With the support of technology, JD also deployed its products to the nearest place to consumers by means of system algorithm and supply chain planning.

Pinduoduo

Join hands with six major producing areas to open "crazy apple season"

This year's "double 11", pinduoduo mainly promotes apple and other agricultural products. Since October 27, pinduoduo has launched "apple harvest season live broadcast" and ten thousand people's group activities. It has joined hands with six major apple producing areas in Shanxi, Shaanxi, Shandong, Gansu, Sichuan and Xinjiang to open the "double 11" of apple.

In order to match the hierarchical consumption demand of more than 800 million users of the platform, and find the good apple that they most want to bite, the team has been in many advantageous production areas since August to investigate the planting situation, train and develop more manufacturers with strong supply chain.

As of 12:00 p.m. on the 28th, apple sales on the platform reached 5 million jin. From the perspective of production and marketing regions, Shanxi, Shaanxi and Shandong are the top three in the apple sales list; Guangdong, Jiangsu and Zhejiang were the top three apple consumers. Among them, yueduo Fruit Co., Ltd. of Rongcheng, Shandong Province, currently has a single order of more than 100000 +, which is supported by its 2300 Mu high standard orchard, 12000 tons of modified atmosphere fresh-keeping warehouse, 6000 square meters of food grade processing and sorting workshop, the fully automatic sorting machine imported from France with nearly 10 million yuan, and the growers who know Apple very well.