The Latest Report Of Dishu Fashion Is Released, And Its Performance In The Second Quarter Is Brilliant

According to the data, Desu fashion is a Chinese fashion company, mainly engaged in the design, promotion and sales of women's wear of medium and high-end brands. The company has dazzle, diamond dazzle and d'zzit three private brands, the company is China's leading enterprise in high-end women's wear, has a great influence.

According to the financial report of the first half of 2020 recently released by Dasu fashion, although its revenue in the first quarter has declined, the performance in the second quarter is bright and the signs of recovery are obvious. In today's situation, with such resilience, we can see the strong strength and toughness behind the fashion.

Previously, due to the downturn of the whole market, the impact of the epidemic, the closure of shopping malls and the decrease in the flow of people led to inevitable slight decline in the first quarter. However, Desu fashion has taken timely and rapid measures to focus on and reform the omni channel layout, content marketing, member operation, cost control and other aspects, and has achieved good results.

This good performance can be reflected in the performance of the second quarter, and the foreshadowing also laid a good foundation for the performance of the second quarter after that. According to the report, in the second quarter, the company's operating revenue reached 578 million yuan, up 41.89% month on month and 9.69% year-on-year. The net profit attributable to shareholders of listed companies was 176 million yuan, up 44.07% month on month and 22.04% year on year.

In addition, local fashion's online sales performance is excellent, and offline passenger flow is gradually recovering. Data show that in the second quarter, the company's online revenue increased by 20% to 90.96 million yuan, and the revenue share further increased to 16%.

From the perspective of e-commerce channel sales in the whole first half of the year, its sales increased by 22% year-on-year, compared with the sales of tmall's women's wear in the first half of the year, which was better than that of other women's wear brands, indicating that its recovery ability is still very strong.

The more difficult the environment is, the more you can see the resilience of the brand and withstand the impact of big waves, thus highlighting the strength of the brand. I believe that in the near future, the brand of Desu fashion will be reborn.

It is understood that as of recently, the number of terminal retail of the company totaled 1108, a net increase of 4 compared with 1104 at the beginning of the year. At the beginning of the year, the total revenue of the stores decreased by about 7340 million yuan, accounting for about 1.7% of the total revenue of the same stores. However, the number of Direct stores has decreased, which is also caused by the pressure of the whole environment.

I believe that the waves that have been experienced before are all a little test of the success of the earth style fashion, and that the style that has passed the test will surely make a great achievement in the future.