Consolidate British Leisure Market Share! Happy Bird 250 Million "Bet" 1 Billion Revenue Haggis

Zhejiang baoxiniao Clothing Co., Ltd. (hereinafter referred to as "baoxiniao") recently announced that in order to improve the comprehensive competitiveness of Shanghai Dirui Textile Technology Co., Ltd. (hereinafter referred to as "Shanghai Dirui"), the company plans to adopt a wholly-owned subsidiary Zhejiang Fenghuang Shangpin Brand Management Co., Ltd. (hereinafter referred to as "Fenghuang Shangpin") Brand management ") increased the capital of Shanghai Dirui by 250 million yuan with its own funds. Shanghai Dirui's main business is the operation of international agency brand business. It is a wholly-owned subsidiary of Fenghuang Shangpin brand management. Fenghuang Shangpin brand management is a wholly-owned subsidiary of the company. After the capital increase, the registered capital of Shanghai Dirui will increase from 50 million yuan to 300 million yuan.

Baoxiniao said that the capital increase is conducive to promoting the operation and development of Shanghai Dirui, strengthening its competitive advantage, enhancing its capital strength and comprehensive competitiveness, which is in line with the company's development plan and long-term interests.

The reporter learned from the announcement that Dirui textile is a Korean brand clothing agent R & D design and retail enterprise of the subsidiary company of baoxiniao group. The company's business covers: brand management, brand agency, clothing retail business, etc.

Dirui textile has a first-class management team in the design and development of fashion consumer goods, brand promotion, retail stores and supply chain. Its core management team has rich professional knowledge and industry experience. With an international fashion retail business model, it provides a full range of diversified clothing, clothing and fashion products for the target consumer groups, and is committed to developing into a An international multi brand fashion retail group.

Hazzys promoted by Dirui textile agency is a leisure brand of LG fashion group in South Korea. LG fashion group founded in 1974 is one of the largest fashion groups in South Korea. After years of efforts, hazzys has become one of the three famous clothing brands in South Korea. With its high-quality products and unique market positioning, hazzys has become one of the first-line leisure brands. In 2007, it entered the market of China and other Asian developed regions, At the end of 2019, the number of hazzys brand outlets was 392.

According to the financial report, the reporter noticed that in 2019, the operating revenue of baoxiniao was 3.27 billion, with a year-on-year growth of 5.2%; the net profit of parent company was 210 million, with a year-on-year increase of 305.3%, which reached a new high in three years. From the perspective of brands, hazzys achieved a revenue of 1.007 billion yuan, an increase of 134 million yuan compared with 872 million yuan in the same period of last year, accounting for more than 31.70%, and its growth rate ranked first among the brands of baoxiniao.

In recent years, analysts believe that the net income of Li Xijie securities has been improved. However, the epidemic has a great impact on the company's sales, and its short-term performance is expected to be under pressure. In the future, we need to continue to pay attention to the steady development of the company's main brand, the sustained growth of small brand hazys, and the continuous improvement of profitability.

Zhao jiefa, a researcher in the securities industry, said that the expansion of the core business mode of the buyer's clothing industry has intensified from the extensive operation of the buyer's clothing industry to the extensive development of the leisure industry in China. The refined operation of leisure clothing has higher requirements for brand companies, which requires the company to focus on terminal consumer services in terms of brand, product, channel, retail and supply chain, so that the consumers positioned by the brand can buy the right products in the right place.

With the rise of domestic products, the rise of consumption in the second, third and fourth tier cities, and the trend of integrated development of online and offline channels, all bring more development opportunities for domestic brands. At the same time, domestic brands continue to improve in retail and supply chain, and establish competitive advantages. Looking forward to the future, Zhao Yingjie predicted that the domestic leisure clothing industry still has a large space for development, the future concentration is expected to increase, domestic brands have development potential in both domestic and overseas markets, and brand companies with mass market positioning, fine operation ability and multi brand operation ability are expected to get better development.

According to the public information, baoxiniao was founded in 2001 and its main business is the research and development, production and sales of brand clothing. It has established three production bases in Yongjia, Wenzhou, Songjiang in Shanghai and Hefei, Anhui Province. Its products range from suits, trousers, shirts, jackets, sweaters, casual pants and other full categories of men's clothing. At present, the brands owned or represented by baoxiniao and hazzys (hajis) are included ）It can meet the needs of different classes, such as kailima, fulaima, etc.

As of December 31, 2019, baoxiniao has established 1678 offline stores in the core business districts, shopping malls, shopping centers and some airport high-speed rail transportation hubs in all provinces, autonomous regions and municipalities, including 788 Direct stores and 890 franchise stores. Meanwhile, the company has actively expanded its online channels and set up official flagship stores of various brands on the third-party platforms such as tmall and Jingdong to try the micro mall The small program "Fenghuang Shangpin" carries out online community marketing.

The operating income of the parent company increased by 30.53 billion, a year-on-year increase of 30.52 billion, a year-on-year increase of 30.52 billion.