The Number Of Live Broadcast Days Reached 170 Million, And 300 Million Users Released Their Works Throughout The Year

Recently, the fast big data Research Institute released the semi annual report of 2020 fast hand content ecology.

According to the report, from July 2019 to June 2020, 300 million users published their works in fast hand, with more than 70% of users under the age of 30; in the proportion of fast hand short video types from January to June, the number of works recording life reached 29.8%. In December last year, kuaihou announced that the daily live activity exceeded 100 million. In this report, the data has been updated to 170 million.

　　 Live + short video: accompany everyday

The special needs of epidemic prevention and control have led to the "housing economy", and the consumption of short video and live broadcast is booming. Daily entertainment, online education, media and government information dissemination and so on, fast content ecology brings rich online experience for the old railway under the refined operation.

From the data of live broadcast and short video, we can see that the number of short videos related to "homemade food" has increased by 90 times in the first half of the year. The number of self-made cold skin, milk tea, hot and dry noodles, self-made cake, jelly powder and other delicious foods has increased most. Meanwhile, the preference of fast-moving users after 00 and 90 to upload short food videos has also increased significantly, which shows that more young people have learned to cook "Craftsmanship".

In September last year, the "2019 fast hand content ecology report" showed that the daily activity of short video games was 56 million plus. This report shows that the daily life of fast hand short video has exceeded 90 million, and there are 135000 game writers with more than 100000 fans.

Last year, the number of popular users of "wuxinguoren" exceeded the second time of "liuxinguo report", which exceeded the second time. I can also see the number one performance of "a" and "Morty".

During the epidemic, fasthand is also actively promoting the development of online education. According to the report, there are more than 55000 teachers and 16.09 million students in the fast education ecology. The "learning at home" sidebar has brought more than 70000 public welfare free courses, and the broadcast volume has exceeded 510 million.

It is worth noting that among the super popular vocational courses in February, the top ones were all e-commerce live courses, reflecting another trend under the epidemic situation.

It played a unique role in the dissemination of new information and effective social needs in the fight against pneumonia.

The "epidemic" live broadcast was launched jointly with several mainstream media. From the outbreak of the epidemic at the end of January to the restart of Wuhan in early April, more than 8 billion people watched it online. "CCTV news" express was broadcast for 1791 hours continuously, setting a record for the longest continuous live broadcast with a single account.

Fast hand has also promoted the new dissemination of government affairs. More than 13000 government affairs numbers issue authoritative information, first-line news and people's livelihood service information on a daily basis. More than 300 local health committees, industry associations and public hospitals, more than 1000 experts, scholars and in-service doctors in public hospitals have been introduced into the fast hand "healthy China · fast health" program, covering more than 60 million fans. It has made important contributions to online knowledge popularization and relieving medical pressure.

　　 Live broadcast of "new infrastructure" helps industry break through online

On July 13th, the State Council of China issued the opinions on online and offline employment reform to stimulate new employment mode and promote the healthy development of new industries.

In the first half of the year, many small and medium-sized businesses and enterprises have quickly completed the resumption of work and production, and effectively stimulate and stimulate consumption growth. According to the report, the daily life of fast e-commerce has exceeded 100 million, and "commodity sales and recommendation" ranked first in the first half of the year. The increasingly mature e-commerce ecosystem has enabled many small and medium-sized businesses with weaker immunity to find opportunities to break the situation in the shock of the epidemic.

For example, Jiang Xueying, the operator of barabala physical store in Mudanjiang City, due to the impact of the epidemic, all its 13 offline stores were closed. Since the fourth day of the new year, the daily live broadcast lasted for 9 hours. In less than a month, the number of fans exceeded 118000 and the turnover exceeded 430000.

According to the report, in the first half of the year, the categories with the largest number of new fast-moving businesses were clothing, local services, home furnishings, automobiles and cosmetics; among the newly settled businesses, the categories with the highest proportion of live broadcasting were automobile, mobile phone digital, home furnishing, beauty and education. It can be seen that automobile and home furnishing businesses that rely more on offline experience and passenger flow are particularly positive.

The high-quality segmentation content and strong trust user relationship chain accumulated on fast hand have become the basis of business realization. Users have always been in the habit of actively searching for home decoration information and related users. According to the report, users in the south like to search for the background wall of home decoration murals, home decoration, water and electricity, and home decoration buyers, while users in the North like to search for home decoration renderings, home decoration and exquisite home decoration.

During the epidemic period, a live broadcast of Shangpin homestead attracted 1.16 million people to watch, locked in at least 100 million transaction value in advance, and gained 3673 clients for consultation and 10000 pieces of information on intention users of home decoration demand.

In terms of automobiles, Kuai Shuo car has a rich content ecology. Besides delivering high-quality car content to users, Kuaihe's unique "car talker" also realizes the transformation from "talking about a car" to "seeing a car" and "buying a car". It also extends new play methods such as new car cloud release, and promotes the content and service development of auto industry chain such as car repair and car learning. In February this year, senior sales Bing Bing of FAW Volkswagen's 4S store began to talk about and sell cars in a quick way. The price rose by more than 10000 in half a month, and more than 20 vehicles were sold in one month.

Industrial transformation and upgrading are often from bottom to top. Employees of enterprises find out a feasible path in a quick way, and bosses also come to express. Dong Mingzhu's first live show in 3 hours with a total turnover of more than 310 million yuan. Quick hand specially prepared multiple plans, and the whole process of live broadcast was smooth without any jam. Ding Lei, CEO of Netease, also had a turnover of more than 72 million yuan.

It is worth noting that Dong Mingzhu and Ding Lei's live broadcast are equipped with professional hosts and quick hands with goods talent respectively. "Entrepreneur + host + quick hand talent" has become the new standard configuration of live broadcast with goods - entrepreneurs understand products and attract popularity, hosts have natural field control ability, and quick hands with rich cargo experience bring considerable traffic for live broadcast.

This year, the old railway also ushered in their own shopping festival -- the first "616 quality Shopping Festival" was held in Kuai, and the "double billion subsidy program" was launched jointly with Jingdong. The actual payment amount on June 16 alone reached 1.42 billion yuan.

Zhang Yuqi, spokesperson of fast e-commerce, joined hands with Simba to make the first live show with goods, with a turnover of more than 223 million yuan. Quick access to large brands of high-quality product sources and channels, Jingdong and the existing consumer groups complement each other's sinking market flow, the two sides join forces.

The consumption power of fast-moving users has broken the inherent cognition of many people, and the unit price per customer has gone up all the way. It is a common consumption trend to pursue a bigger brand and higher quality. The "super beauty" brand of "super beauty" will be sold on the international "super beauty" brand for 50 million yuan.

The total turnover of luxury goods live broadcast by Kuaishou and Siku also exceeded 105 million yuan. The Hermes handbag of 99999 yuan and the green water ghost watch of 89999 yuan were instantaneously interrupted. The old irons have really upgraded their consumption.

　　 Spiritual consumption upgrade sees more possibilities

The ecology of fast e-commerce live broadcasting has realized a leap, and the spiritual life of the old irons is also upgrading. The boundary of fast hand live broadcasting and short video has broken through the simple carrying goods and entertainment, extending to the field of culture and art.

In addition, the audience, the audience and the audience of the theatre will be further popularized in the museum, through the performance of the symphony orchestra, the audience and the audience.

Jurens Center for contemporary art invited 9 musicians to hold an online concert across time and space. Ryunoichi Sakamoto performed impromptu with hanging cymbals made in Wuhan to cheer China on.

Lang Lang brought Lao tie a "national piano lesson" to answer questions in his piano learning. According to the report, there are 30000 musicians certified by fast hand, and Jay Chou himself officially settled in fast hand on June 1, with more than 10 million fans in 70 hours.

Fast hand is also constantly empowering the cultural publishing industry to meet the "reading" needs of users in short videos and live broadcasting. According to the report, there are 32000 authors of fast reading.

More than 20 million books were sold on the market in May. Fan Deng also chose to sell books online for the first time, accumulating nearly 10 million yuan.

Let's have a dialogue with the people's Republic of China on the anniversary of the founding of the people's Republic of China Fast users are participating and realizing more possibilities.

On the penultimate page of the report, the title is "Salute every ordinary person who lives a serious life". The picture originates from a live broadcast "relay" on the express platform before. 19 ordinary people of different occupations jointly present the daily life of "one day life".

Back to the theme of the report, "to you who overcame all difficulties.". Whether it is the medical staff active in the front line, or the businesses actively looking for opportunities for transformation and upgrading in the face of adversity, or you at home, everyone is actively facing life and embracing change. Each performs his or her duties, performs his or her duties, and is beautiful. Salute every ordinary person who lives seriously!