Keqiao Is The First Printing And Dyeing Enterprise With Sales Exceeding 1 Billion Yuan. Let'S See How It Can Find Business Opportunities In Crisis

Zhejiang Baofang Printing and Dyeing Co., Ltd

Business card: Zhejiang Baofang Printing and Dyeing Co., Ltd., which has been established for nearly 20 years, never forgets its original intention, always adheres to green high-end, innovation and upgrading, and always keeps its performance at the forefront of the industry. In recent years, various business indicators of the company have set a new record, with sales exceeding 1 billion yuan and annual profit exceeding 100 million yuan. Research and develop thousands of flower patterns every month to grasp and lead the popular trend of the African market. Today, the "BAOFANG" trademark is not only a well-known trademark in China, an export brand in Zhejiang Province, but also a world brand trademark popular in the African market.

In Keqiao District, a strong printing and dyeing district, there are many printing and dyeing enterprises. Among them, there is such an enterprise that has been practicing internal skills in its own field for many years without making any noise; Now, facing the ups and downs of the international economic and trade situation, the company sees the opportunity, seizes the opportunity, and accumulates. From "waiting for the time" to "waiting for the time", Zhejiang Baofang Printing and Dyeing Co., Ltd. rose against the wind.

Recently, when the reporter walked into the finished product workshop of "Baofang Printing and Dyeing", only 12 labeling machines were lined up, and all kinds of labels were quickly, neatly and correctly printed on the pieces of fabric continuously delivered from the assembly line. Li Ruizong, deputy general manager of the company's production, told reporters that this is the equipment that the company invested more than 10 million yuan to purchase last year, which not only replaced more than 100 people's jobs, but also greatly improved the work efficiency and reduced the label error rate to zero.

This is the epitome of a series of measures taken by "Baofang Printing and Dyeing" to continuously increase investment and improve product competitiveness in the past three years. For more than ten years, the company has been working silently, doing things without making a fuss, specializing in the production of brightly colored, durable batik fabrics, and focusing on Africa, which is regarded by many as the representative of the low-end market. The company's decision-makers believe that the low-end market is not equal to low added value. As long as the products are marketable, they can also obtain considerable profits.

The persistence in loneliness finally paid off. In the past three years, the energy accumulated by "Baofang Printing and Dyeing" in the African market has begun to explode, and its registered trademarks of "Baofang" and "African Star" have become popular brands in the African continent. When the opportunity comes, the company will not relent. It will immediately expand its production capacity and expand its market share. In three years, it has invested more than 100 million yuan to update equipment, improve processes, and launch new products. The number of production lines has also increased to 17. The sales volume has achieved an average annual growth of 30%. The company has developed into a national high-tech enterprise integrating research and development, production, and sales. In 2019, "Baofang Printing and Dyeing" produced 320 million meters of fabrics, with an output value of 1.14 billion yuan, more than 1500 export containers, and earned 120 million dollars in foreign exchange. It is the first printing and dyeing enterprise in Keqiao District with a sales volume of more than 1 billion yuan, and is currently the largest batik printing fabric manufacturer in China and even in the world.

Since last year, the situation in the international market has been complicated and confusing. Now, with the spread of COVID-19 in the world, many enterprises in the middle and high-end markets in Europe and the United States are facing a huge test. In contrast, the current "Baofang Printing and Dyeing" is flying against the wind: when entering the company, all the machines in the workshop are fully powered, the grey cloth to be processed is piled up into hills, and the enterprise orders have been scheduled for May. Yu Shaobo, the general manager of the company, made an analogy: "From 'waiting for the time' to 'waiting for the time', 'Baofang Printing and Dyeing' is like a fish in the water: usually practice breathing quietly underwater, once you see the right time, you will jump up."

However, there is a saying that "fish cannot live without water". "Baofang Printing and Dyeing" is also more aware of the good situation of the enterprise today, which is closely related to the high-quality business environment of Keqiao District. In particular, the District Party Committee, the District Government and the local party committee and government have given timely guidance and great help in the resumption of work and production of enterprises since the beginning of this spring. Yu Shaobo believes that it is the high-quality development environment of Keqiao District that makes the high-quality development of enterprises worry free.

At present, the company is carefully studying and judging the international economic and trade situation and the trend of the African market, planning to launch three more production lines when the time is right, at the same time, lengthening the industrial chain, opening its own exclusive gray fabric factory, improving product quality from the source and ensuring stable supply.