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"Young Girls Are Being Kicked" To Reflect On The Industry Chaos Behind Millions Of Millions Of Dollars

2019/4/15 12:19:00 12519

Children'S Wear Industry

Recently, a "child model little girl photographed by her mother to fly kicking" broke the news. With the ferment of the incident, the chaos behind the children's model industry has also been scratched out, which is thought-provoking.

In April 9th, a video of a girl photographed by a woman in Hangzhou was spread around the Internet.

The video shows that two adults, one girl and one adult, chase the little girl back with their cell phones. The little girl carries a small bag of suspected props quietly towards a wall, and on the way, bending down to put the bag on the ground gently. At this point, the girl's mother immediately goes up to her feet, and the little girl is treachered for a few steps and almost falls, but what makes people feel more distressed is that the little girl seems to have been accustomed to such treatment, and has no head back, quietly standing there.

After the video exposure, most netizens expressed anger and pity: "in order to let the children make money for you, as for such a ruthless hand," "like a prop, children can no longer look directly at children's clothing models".

In April 10th, the micro-blog account, known as the mother of the girl, was called "Niu Niu Ma" - 20101009 issued an apology statement in micro-blog, saying that she had a good love for her daughter and no such thing as so-called child abuse. It was just "a little action in communication and teaching, such as video, which has no harm thoughts, causing misunderstanding and misunderstanding".

After the apology statement, the actress exploded in March to shoot Niu Niu's mother to use a hanger to play Niu Niu.

According to Tong Mo co business, the woman is indeed the mother of Niu Niu, a girl who works as a model with a number of shops.

Many of the photographed shopkeepers also expressed their feelings.

Watching people can't help thinking carefully.

According to insiders, in order not to delay the time of photographers and businessmen, "child models will not be obedient and will be beaten and taught. It is normal in the base."

The child is really pathetic. No child likes to take pictures.

After the incident, more than 100 Taobao children's clothing owners jointly called for the regulation of children's model shooting industry to promote child mold protection.

Taobao also said in its official micro-blog voice, "after anger, we need more action.

To support Taobao businesses and brands with love, your union, appeal and regulation are the best purification and protection for children in the industry.

The development of children's mold industry is the highest.

This kick kicked the netizens, and opened up an industry that was not familiar to everyone.

With the rapid development of social economy and electricity supplier industry, the scale of children's wear market in China has increased significantly.

According to the first financial report, China's children's wear market has a compound growth rate of 7.60% in 2013~2016, and the market scale in 2016 reached 145 billion 11 million yuan.

More and more children's clothing enterprises not only step up production stocking, but also take the most urgent work to shoot children's model photos to display online shop products. Some brands' fashion shows and daily shooting needs have led to the development of children's mold industry.

It has been revealed that the annual income of a professional child can reach hundreds of thousands, or even millions.

In 2017, Ye Zuming, a 11 year old Ye Zuming, said: "my name is Ye Zuming. I am from Serbia.

My hobbies are going to the show, dancing, film and TV shows, shooting planes, and so on.

For over two years.

Anyway, this method of making money is relatively easy, just like today's more than 70, about eight thousand yuan...

I earn a little about eight hundred thousand a year, a little less than half a million.

With the increase of market demand, schools that specializes in child mold schools and children's model competitions are coming into being.

In order to make their children more competitive in similar selection, some parents send their children to model training after school, which also spawned the emergence of children's model training school industrial chain.

The Zhili Town, located in Huzhou, Zhejiang, has formed a fairly large scale training chain.

It is reported that Zhili town has a special training module for children, with thousands of models and a set of clothes. The general income is 80 to 150 yuan, with annual income ranging from tens of thousands to millions of yuan.

Some children are reported to be photographed at 10 pm after school, and even during the big clothing ordering period.

Industry chaos, children should not become a tool for making money.

After the "Niu Niu" incident, people are more than worried about children being beaten. It is also concerned that the restrictions, discipline or beyond the age of words and deeds "education" may be far more than we imagined.

This seemingly insignificant industry has several characteristics: first, the scale is not small.

There are so many children's wear brands in the country, so many children's clothing business on the Internet, and how big the children's mold industry should be attached to. This is no longer a minor matter. The chaos of its existence also has social significance and needs attention.

Two, there are many interests. If driven by interests, some behaviors may become bad, and some wishes may deteriorate, and children are the first victims.

Three, the characteristics of professionalism are obvious. Many of them are not part time or guest friends. Instead, they are working as parents when they are working. The influence has been extended from education to labor employment.

Hundreds of thousands of children a year, are children too popular or parents too greedy?

This is a huge industry with huge market demand. Although the emergence of child models has its market rationality, some things will go to the opposite side once they are overdone.

Children do not have complete ability to act. Can guardian as a real "beneficiary" objectively perform the duty of guardianship?

I'm afraid I have to be asked a question mark.

There is no original sin in the production of children's mold industry, but the confusion, disorder behavior and morality, even the controversy of the law must be taken seriously.

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