Taiping Bird Announced The Establishment Of The Best Performance In 20 Years, Founder Said Firmly Cling To Ali

Recently, the domestic clothing brand Taiping bird disclosed the 2018 annual report.

The annual report shows that Taiping bird business income increased by 7.78% to 7 billion 712 million yuan in 2018. The net profit attributable to shareholders of listed companies increased by 27.51% to 572 million yuan. It is the best performance of Taiping bird since its establishment.

Behind the record highs of both revenue and net profit, Taiping bird owes its credit to the new development of Ali's new retail business, and actively embraced the upgrading of all channels.

In this annual report period, the Pacific bird business platform, including Tmall, reached GMV 3 billion 600 million yuan a year, and retail sales grew by 10% over the same period. In 2018, Tmall's double 11 single day turnover amounted to 818 million yuan.

As one of the first brands to join Tmall in 2008, Taiping bird participated in double 11 sales for the first time, 520 thousand. Ten years later, Tmall double 11 hit 818 million yuan per day, showing a sustained explosive growth.

Taiping bird said that through the development of e-commerce pformation and empowerment with ALI and other platforms, the sales structure of electronic commerce has also been optimized and adjusted. Among them, Tmall flagship stores and other main sales channels continue to improve and new products are synchronized with the offline counters.

In the past fiscal year, Taiping bird has been expanding its stores for 343 years, and the number of stores under the line has increased to 4594.

Through the prediction of the trend of Ali big data and planning of commodity planning, the management mode of Taiping bird has a significant contribution.

In order to respond quickly and turn the bill on demand, Pacific bird strengthens its inventory control through consumer centered commodity strategy and fast response supply chain.

Among them, a portion of the purchase quota is reserved in the big cargo per season. The commodity department will conduct a weekly rolling tracking single purchase according to the actual sales situation.

This chasing mode effectively improves the rate of goods sold and greatly reduces the risk of inventory.

Taiping bird, who has undergone digital pformation, is rising against the trend.

Prior to the media interview, the founder Zhang Jiangping has said that this is because firmly cling to the Alibaba.

In September 20, 2017, Pacific bird became one of the first representative brands to sign new retail strategy cooperation with Tmall. Since then, the two sides have launched all-round cooperation in such fields as brand building, big data guidance, commodity planning, consumer operation and full channel integration.

In February 2018, Tmall and the American Fashion Designers Association CFDA launched China fashion week for the first time in New York fashion week, bringing the four Chinese fashion brands of PEACEBIRD Pacific bird, Lining, CHENPENG and CLOT to New York fashion week.

A year later, the Pacific bird again returned to New York fashion week following the Tmall tide action. It released the PEACEBIRD MEN 2019 spring and summer series under the name of "Youth Made China" and sold it synchronously through the Pacific bird's Tmall flagship store.