Personality Fits Perfectly With Andrew'S Signing Of "Megalith" Johnson'S Best Endorsement.

Although the performance has not yet recovered, but

The endorser strategy is recognized.

Recently, the report of celebrity research company Spot shows that the cooperation between American sports brand and global spokesperson "Dwayne" The Rock (Dwayne "Johnson") has achieved good results. This paction ranks first in the fashion retailing industry's "best match endorsement" list.

The report claims that the identity and popularity of the action movie star and former professional wrestler are very much in line with the personality of Under Armour.

At the same time, the joint products launched by the two sides in the past two years have received a warm market reaction.

It is reported that in May this year, the brand and Dwayne Johnson's joint rock sports shoes were sold out in less than 30 minutes.

In June, a joint stock of knitted sports shoes was also touted.

Sports shoes

According to eMarketer data, in 2017, fashion retailers spent more than advertising on other industries, occupying 22% of the total global advertising expenditure of 202 billion, a large portion of which was spent on celebrity endorsements.

Based on the credibility and authenticity of celebrities, the matching degree of brand audiences and potential cooperation risks, celebrity research firm Spot launched a fashion.

List of best match endorsements.

After Dwayne Johnson, the famous model Winnie Harlow and leisure brand TommyHilfiger ranked second, supermodel Ashley Graham and

Movie star Drew Barrymor and

Brand Crocs followed.

Dwayne Johnson

In early 2016, Under Armour announced a global partnership with Dwayne Johnson.

Unlike the ordinary spokesperson, the two sides jointly launch.

Clothing, accessories and other Project Rock products are inspired by the famous movie star's movie, and the brand's Connected Fitness fitness project platform.

Johnson, who emerged as a tough guy, has many titles in different fields - 7 wrestling champions, box office drugs, muscular men, and sexiest men.

In fact, Johnson was born in a wrestling family. His father and grandfather were both celebrities in the International Wrestling World. He was a WWE professional wrestler before he entered the movie circle.

Over the years, Under Armour has been doing well in its choice of spokesperson despite its ups and downs.

Before that, Under Armour signed a low price with the rising NBA star Stephen Currie, who has won three championships with the Jinzhou warriors and became one of the hottest basketball giants.

The brand also signed with golf star Jordan Spieth, who later became the second youngest winner in the history of the US Masters.

In addition to keen to sign new players, Under Armour also has many veteran players, including American football stars Tom Brady and Cameron Newton, ballet dancer Misti Copland, alpine skier Lindsay Vaughan, tennis player Andy Murray and swimming star Michael Phelps.

At the end of July and the second quarter of 2018, the latest report showed that global sales increased by 7% to $1 billion 180 million over the same period, benefiting from the outstanding performance of international business.

However, during the period, the net loss of Under Armour expanded to $95 million 500 thousand, and the situation is still not considerable.

Judging from the situation of the major markets, the brand is

Sales increased by 2% to $843 million over the same period last year.

This is the first time that Under Armour has grown locally in the past year.

International revenue remained strong, sales rose 28% over the same period, of which 31% in the European market and 34% in Asia.

For the full year of fiscal year 2018, Under Armour estimated global sales growth of about 3% to 4%, while North American sales fell by a median figure, and international growth is expected to exceed 25%.