Shengzhou Promotes Tie Enterprise Pformation And Upgrading, Export Rapid Growth To Attack High-End Fabrics

In July 12th, Shengzhou Ke Er Textile Co., Ltd. ushered in an uninvited guest -- Kameni, the design director of a famous British dress brand.

"Cole textile always makes the best of my thoughts."

Kemni picked up a silk jacquard fabric woven with rose pattern, saying, "like this bumpy feel, this exquisite and comfortable experience."

On the same day, he signed a long term cooperation agreement with Cole textile.

Kor textile was once a tie enterprise. Now it has turned to be a leading enterprise in the domestic high-end jacquard fabric industry.

"1 m high-end fabrics cost hundreds of dollars, and profits even exceed thousands of ordinary ties."

Shengzhou tie

Qian Feng, the Secretary General of the association, said that there are still many high-end enterprises that have successfully pformed such ties in Shengzhou.

Accelerate growth to Shengzhou's new export growth pole.

In the first half of this year, exports of high-end fabrics reached two digit growth year-on-year.

Tie is a traditional industry in Shengzhou.

In recent years, affected by international demand and other factors, it has been trapped in overcapacity.

According to the analysis of Japan, the relevant people of the Shengzhou Municipal Bureau of letters believe that the demand for necktie in Japan decreased by 1/3 compared with two years ago, while the long term OEM and low price competition led to the scale of Shengzhou tie industry but lack the right to speak.

The textile customs statistics show that Shengzhou's tie export has been negative for three consecutive years since 2014.

How to solve the dilemma? The pformation and upgrading plan put forward by Shengzhou is to combine the industrial advantages and adjust measures to local conditions to guide enterprises to pform the high-end fabric development and production.

In fact, after more than 30 years of development, the Shengzhou tie industry has gathered a number of advanced equipment and technological processes suitable for mulberry silk weaving, with only more than 1500 high-end jacquard looms.

From single tie to high-end silk fabric design and production development, Kor textile is the first batch of successful pformation of tie enterprises.

From the necktie fabric extension to high-end fabrics, home accessories and other fabrics, Kor textile walking on two legs, on the one hand pformation equipment, on the one hand, independent design.

"Actually, making women's garments with mulberry silk fabrics is becoming more and more popular in Europe."

Liu Shiying, general manager of KOER textile, said that such women's clothing was always worth tens of thousands of yuan.

But at that time, the domestic fabric market was almost blank.

Seeing this business opportunity, KOER textile focuses on the development of high-end fabrics for women's clothing.

The international first-line brand, including Valentino, has become a long-term partner of kohr textile.

It is not only Kok textile, but also Zhejiang, which is born in the necktie industry, aiming at the market of mulberry silk men's clothing, specializing in shirts.

Since last year, the company has implemented the pformation and upgrading of the shirt shop, optimized the production line, and realized the development of the whole industry chain of advanced order, ironing, semi ironing and other products.

As another leader in Shengzhou tie industry, BABEI group has been developing high-end home textile fabrics such as sofa, bedding and so on while firmly occupying high-end necktie market. Sales revenue has increased rapidly in recent two years.

Shengzhou tie

According to the association data, the proportion of nearly 70 regulated enterprises involved in high-end fabric research and development has increased year by year, and now it accounts for more than 1/3.

Benefiting from the growth of demand for high-end fabrics, Shengzhou's tie export is expected to grow positively this year.