Ready To Go And Dream Together -- Today'S Children'S 2018 Winter & New Annual Conference Highlights

22 years for children's wear in China

From scratch, from the new market to the new stage of pformation and upgrading, since its establishment in 1996, it has become the ten largest children's clothing brand in China.

22 years of focus on "juvenile dress" of the present King of the present King, in the way to find their own unique brand style, at the same time, and set up a new goal for themselves.

Data show that in 2017, the size of children's clothing market in China has exceeded 150 billion yuan.

Roland Begg, the global information consultancy, predicts that the size of the domestic children's clothing market will exceed 280 billion yuan by 2020.

The market will usher in a more explosive period.

In the face of such market space, for the prince of the world, we have been carrying out the new five year strategy of pformation and upgrading since 2018.

On June 2nd ~4, the 2018 winter and new year show of "today's children's dream" is held in Hotel Phoenix, Wuhan.

Representatives from all parts of the country, distributors and franchisees gathered together to celebrate the new product. They also shared the golden brand concept and the unique and infectious corporate culture.

After the press conference, the new ordering and negotiation of cooperation will also be a hot spot.

Pu Xinquan, founder of today's children's brand, delivered a speech at the press conference.

In his speech, he said that 2018 could be regarded as a new starting point for the "two pioneering".

Pu Xin Quan reviewed the development process from 1996 to date, and introduced the brand growth story and concept connotation to the new and old agent franchisees who participated in the conference.

In 2018, the company wanted to reshape the brand.

Pu Xin Quan carried out multi-level sharing at the press conference.

First is brand positioning, brand positioning is the "fixed sea god needle" of enterprises.

As a "young luxury clothing", it mainly serves the middle class consumers.

At the same time, Pu Xin Quan elaborated the latest five year strategic plan of today's Tong Wang.

The improvement period in 2018, the growth period in 2019, the rapid development period from 2020 to 2022 reached 1500 stores in 2022.

Pu Xin Quan emphasizes that "build the most respected teenage clothing brand" as the vision of enterprise development.

"Open and inclusive, create a win-win situation" as the principle of development. We hope that all these platforms, including retail stores, branch systems and headquarters systems, will be used as a platform for creating and sharing.

With these platforms, we can create the most dynamic juvenile clothing brand.

At the same time, we also displayed the overall image of VI and the brand new LOGO and shopping bags.

At the press conference, we explained the 2018 winter clothing and the annual clothing commodity explanation and inspiration source.

Safety, fashion, comfort and high consumption are the consumption characteristics of the Millennials. Clothing has become an interpretation of self-confidence.

The keywords of this season are: cool, personality, mix and match.

。

Pu Hongxian said in an interview that the main group of teenage clothing consumption is the "millennial generation". This generation has a relatively high spending power, while they like fashion exaggeration, individuality and characteristics.

"When we design and develop, we focus on this point for design and development.

The highlights of this new product are mainly in three aspects: the first aspect is the breakthroughs in the edition type; the second aspect is the development of new new fabrics; third, the increase and enrichment of some functions.

On the whole, the trend of the change of the design style of this Tong Wang is becoming more and more fashionable. It is becoming more and more different. It is more and more fashionable. It can be summed up in one word: cool. "

Plenary interactive atmosphere at the conference

At the press conference, Pu Xin Quan led the team representatives to come to the stage, promised to all the franchisees, and made this child king become the most dynamic and valuable children's clothing brand, and create a shared brand platform with all family members to create a win-win future for more market.

The red flag is flying at the press conference. This year's 22 year's brand idea and corporate culture deeply infected everyone in the audience.

Ready to go and dream together - this is the voice of every agent and the confidence and determination shown by this boy.

We have every reason to believe that the 2018 winter and new year show will bring more than a press conference, but more about brand upgrades and children's wear.

Future value thinking.

The order will not be finished.

The soldier said

Pu Xinquan, founder of today's children's brand

The youth clothing market is still relatively blue ocean market, there is no absolute brand in the market, from the perspective of its own competition, we have been running juvenile clothing for more than 20 years, and have a deep understanding of the field of juvenile wear.

We need to find a precise positioning for juvenile clothes. We take a market segment, that is, the tide market.

In the future, this vision is to make a respected teenage clothing brand.

To be respected, a brand must be considered from the perspective of consumers' needs. From the perspective of the enterprise, it should become a brand that contributes to the society and has social responsibility.

In 2018, market competition entered another level, and entered the stage of consumer cognition pformation.

At this stage, the brand must have its own distinctive characteristics, so today Tong Wang put forward the brand remolding.

To make a brand that allows consumers to understand, we need to integrate the excellent resources of society and make great efforts to achieve it.

With the rising labor costs and production costs, in the economically developed areas, the only way to retain high-quality manufacturing systems is to produce super cost-effective products through intelligent pformation, equipment modification, modular production and advanced management system.

In the process of pformation and upgrading, we will encounter many unprecedented difficulties. The key to the future development of this brand is positioning.

Positioning is also an option, which is also a prudent choice from the current stage of development and capabilities of enterprises.

Wonderful tidbits