As You Can See, The Most Complete Clothing Shop Display Manual In 2018 Is Coming Out.

In clothing display, clothing It is the focal point of display and performance. Display is the means to set store atmosphere. Space design is the stage of performance. The combination of the three can become a perfect performance.

　 I. terminal Shop display Purpose

1, Chen Li helps customers to observe goods carefully, touch commodities and feel products.

2, through the display, let customers have a specific understanding of goods and promote sales.

3, expose the outstanding features of clothing to customers, attract their attention, and further arouse interest.

4, spanmit popular information and merchandise information to customers, so that customers can keep up with the popular steps.

5, through the theme change display, give customers a fresh and interesting feeling.

Two, store layout

1. Observe the direction of customers' main entry into the store. The flow path should be smooth, guide customers to go to every corner and contact as many commodities as possible.

2, the channel design should be long, and the items can be seen at a glance, easy to touch and easy to get.

3, wear colorful clothes to attract customers.

4, the dead space of model vacancy can be placed in a group of models. shop The middle hanging side can be hung upright.

Three, the basic principles of store display

1, according to the internal pattern commodity series zoning

2. Color division

3, according to the old and new districts

Four, the principle of display and renewal of stores

1, model change once a week.

2. Hang out the sample three times a week.

3. Shelf display is adjusted once every two weeks.

4, the layout of the store is adjusted once a month.

5, promotion POP is displayed in the store immediately, expired POP must be removed.

6, seasonal publicity poster, light box painting, etc. should be changed regularly according to company requirements.

7, outdated holiday decorations should be evacuated in time.

8. Maintenance and renewal of display props.

9, fitting room shoes need to be updated according to season.

Five, model

1, models must be displayed in groups (2-4), and the material and color must be unified. The models displayed in groups are in the same series of clothes, and a few models that are individually displayed need to be echoed with the clothing display of adjacent areas (frames, booths, etc.).

2, model clothing must fit, clean and tidy, no defect, and inside and outside the collocation is complete, the clothing tag should be put in the clothes. If the clothes worn on the models are sold out, replace them in a timely fashion.

3, models should be appropriately matched with clothing and harmonious accessories and props to make the display more humane. Attention should be paid to matching the props of models, and the outdated display items must be evacuated in time.

4, facing: the layout of the model should be adjusted according to the actual location of the shop, as far as possible to the place where the guests come. When many models are placed at the same time, they should not be side-by-side. They can feel a little bit back and forth and try to behave in a dynamic way.

Six. Hang on.

1. Hang up Clothing display The quantity of clothing is controlled by the thickness of clothing. The quantity of clothing is controlled between 3-4 pieces in the autumn and winter. The number of clothes is 4-5.

2. The size of the hanging clothes is in the front yard, and the next size is bigger.

3. The direction of the clothes hanger hanged is the hook opening direction toward the left, facing the customer.

4, hang up with the image should be done more internal and external collocation, the goods should be rich, not too single, style, fabric, print the same goods do not repeat together.

Seven. Side mount

1, side hang (including Island) pay attention to uniform clothing spacing, clothing and clothing distance between 3-5 cm or so;

2. The hooks of the side hanger hangers are in the same direction.

3, side hanging clothing display should be adjacent to the positive clothing to respond to natural spanition. The whole feeling is more lively, dynamic and rhythmic.

4, a group of side hung display color can not exceed 3-4.

Eight. Stacking

1. We will arrange stacked display on the shelf or booth or water table according to the need of display so as to make the shelf look rich and balanced.

2, stacking on the laminate requires the same color to be stacked in 2-4 parts, and keeps the same size and thickness.

3, the display on the exhibition platform and the water platform should reflect the added value and display different products that can be matched with the sales.

Nine, accessories

The key to display accessories is to embody exquisite taste through details, so it is especially important to arrange details for decorations.

1, shoes

The shoe tag should be placed in the shoe and kept clean: the sole should be covered with spanparent shoe soles: buckle the shoe buckle and fasten the shoelace: the stuffing inside the shoe can not be exposed, and the high boots are filled with special support.

2, bag

Knapsack displays the fortress full of filling, keeps it as it is, and the backpack should be tidy and neat, and the tag must not be exposed. The wrapping paper on the straps and zippers should be removed.

3, belt

All the belts must be removed. The belt displayed on the wall of the ornament should be balanced in length, width and quantity. A hanging display is suitable for 2-4 belts, the front is narrow, the width is wide, the length is uniform or the front is short and the rear is long.

4, around (collar) towel

It must be ironed and leveled, and can be displayed in conjunction with models or positive hangs, and can also be hung on ornament walls. Hang the scarf and scarf hanging on the jewelry wall, and pay attention to using the appropriate details to enhance the display effect.

5. Glasses, wallet, etc.

Pay attention to frequent maintenance and cleanliness. It can be displayed in combination with model or positive hanging, and can also be shelved on special jewelry rack.

Ten. Problems that should be avoided in display

1, the product is not serialized, life matching, no infection, unable to express the concept of consumption.

2, rigid unrelated exhibits, POP and products are stacked together to win the competition. The theme is ambiguous and farfetched.

3, POP poster damaged season has not been replaced.

4. Cover up the walls, mirrors, shelves, window glass and so on.

5, there is no clear definition of specific specials and full price display of regional units, and no clear identification.

6, the number of display is irregular, many are procrastinating and crowded, few are few.

7, Ji Chu, the end of the season commodity display area is not adjusted, the display mode remains unchanged.

8, light source imbalance, damage, lighting no natural reduction effect, misleading consumers.