How Can Offline Retailers Get Online Traffic?

According to the world clothing shoes and hats net, 2018 spring and summer New York

About to start, local

Retailers are also starting to get restless. As we all know, everything in the online world is content, and effective content is an important part of increasing traffic. But how can retailers be the center of content for offline retailers to get online traffic?

In this respect, Olapic, an image marketing company, is an expert.

Olapic is good at marketing Facebook brands, such as Facebook, Instagram and social media UGC.

Through the analysis of Olapic,

Dealers can get information about which pictures are the most clicked and which products are more popular, and this information can help brands accurately deliver advertisements according to consumer groups.

In Olapic's view, New York, as a fashion center, will undoubtedly attract a large number of fashion fads during the fashion week. Therefore, brands should be concerned about where people like to take photos in shops.

Whether it's a balcony or a fitting room, retailers can make use of existing "photo spots" to make them more interesting and fashionable, so that consumers will spontaneously take pictures and upload content to social platforms.

Creative photo spots will help businesses increase exposure on social platforms.

Olapic's research shows that those pictures with strong shapes and eye-catching eyes at first glance are the most popular content in social media, with a click rate of 24.4%, followed by 19.5% users' self taking photos in the store, while third of those who are concerned are 11%.

That is to say, if a brand can make its own shop a place where customers can shoot at any time and place, their exposure to social media will increase.

Olapic thinks Nike is an excellent case in this regard. The exhibition area in its shop is like a combination of museums and pilgrimages. Consumers who love sports shoes have the urge to try on as long as they enter the store.

And when consumers wear the style they like, the next step may be to take pictures.

In studying Nike's related UGC photos, Olapic found that 26% of the users showed brand labels in the photos, 16.5% of them mentioned Nike's brand history in the photo description, and 12% of them released photos on trial.

Apart from guiding consumers to take pictures, things with "relevance" appeal can also help brands create content.

Olapic believes that New York fashion week attracts people and things related to it, so brand players should also play their own attraction to get attention.

In addition to the product itself, brand characteristics can also be reflected in architecture, store design, decoration or shop performance.

Even a wall full of sense of design may increase the attention of the shop.

The last suggestion given by Olapic is that stores need to increase their interaction with consumers.

"If the brand wants consumers not to always sit on the sofa, then they have to provide consumers with more interesting choices," said Olapic director. "Fashion week in New York is doing this. Other brands should learn similar practices."

For example, Diesel's shop has live music performances, artistic design and other activities.

This is probably the reason why consumers take the most pictures in Diesel stores, with data showing up to 25.3%.

Among them, about 18% of the pictures of hand yak displayed in the shop, and 16% of the photos at the door of the shop and with the brand Logo.

In April this year, Chanel was a successful example of a beauty flash store opened in a net red coffee shop in Shanghai.

Although it looks like a Chanel cafe, it actually sells its make-up products, and users who want to go to this flash store need to make an appointment on WeChat's official WeChat.

The reason why there is such a marketing package, not only for sales, but also for the purpose of allowing guests to take pictures and share products.

It can be seen that investment in store design and related offline activities can also bring online traffic to the brand, thus forming a closed loop with social media.

More interesting reports, please pay attention to the world clothing shoes and hats net.