China'S 500 Most Valuable Brand List Is Announced.

In June 22nd, the list of 2017 "China's 500 most valuable brands" selected by the world brand laboratory group was announced in Beijing.

In the annual report based on financial data, brand strength and consumer behavior, State Grid, Tencent and Haier ranked the top three in the list. From the distribution of the list area, 35 brands in Zhejiang were selected and ranked sixth in the country.

Miss Xu Gehui

China's 500 most valuable brand has been professionally evaluated by the world famous brand laboratory, chairman of the Nobel Prize laureate Robert Mondale, and has been jointly certified by world entrepreneurs and world managers. This year, the world brand laboratory has compiled the Chinese brand report in Fourteenth years. In this year's list of China's 500 most valuable brands, a total of 25 related brands from food and beverage, textile and clothing, cultural media, information technology, household appliances, etc. were selected. There are 35 brands in the media industry.

Professor Ariel

Chu Xuping, director of the State Council's SASAC Research Center

This year, Limited by Share Ltd's 12 billion 529 million yuan brand value has been honored again. Luo Meng Brand's comprehensive strength, brand reputation and brand influence in the garment industry.

　　 Luo Meng The successor of the Hong Bang tailor, as China's leading clothing enterprise, has received good news from time to time: from Luo Meng's CCTV China brand list to the formal selection of CCTV's "ingenuity" documentary filming, and then to the "China's 500 most valuable brand", Luo Meng really shows the charm of the brand with the results.

Professor Levi Doll

At the conference, Levi Doll Dhar, a senior professor at the Yale University School of management (Yale), pointed out that Chinese brands should make good use of their long historical heritage. (Ravi Dhar) This will play an important role in many industries, such as skin care, cosmetics, medicine and fashion. People will cherish China's historical treasures in these industries. Luxury brands are built on the basis of long heritage or history. China has a long history and is longer than Italy or France. Companies need to integrate China's long history into their brand building and marketing. He also said that the potential of Chinese brands is very large, but we need to find and create brand names that can be used globally, not just in a few countries.

It is reported that the world brand laboratory (World Brand Lab) is an international and professional brand research organization. Its headquarters is located in New York, USA, and is wholly owned by the world's leading strategy consulting firms world entrepreneur group. Experts and consultants from the Harvard University, Yale University, Massachusetts Institute of Technology, Stanford University, Stanford University, and so on. Its research results have become an important basis for intangible assets valuation in many mergers and acquisitions.

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