Anta Continues To Win The First Place In The Market Share Of The National Sports Shoes Market.

According to the world clothing shoes and hat net, the press conference on China consumer market development and sales statistics jointly organized by China Federation of Commerce and China National Business Information Center was held in Beijing.

Statistics show that

In 2016, it continued to win the first place in the market share of the national sports shoes market, and won the title for sixteen consecutive years.

The statistics of merchandise sales in Chinese market are made through statistics on the annual market share and market share of large retail enterprises in the country, and objectively show the consumption status of the industry through real data. It is the most authoritative data statistics in China's consumer goods market and is known as "the vane of China's retail market".

Sales exceeded 50 million pairs

Lead the country

According to the world clothing shoes and hats net, in 2016, Anta sports shoes sales exceeded 50 million pairs, leading the domestic sporting goods brand, for sixteen consecutive years, the market share of China's sports shoes has been reclaimed for the first time in sixteen years.

With the continuous improvement of the national fitness awareness, consumers' demand for high quality sporting goods is also increasing. Anta will use higher standards to demand itself, and continue to provide more quality products to consumers with innovative technology and craftsman spirit to meet the needs of different consumers.

Continuously increase R & D investment

Promoting product innovation

In recent years, Anta has continued to increase R & D investment to create better quality products.

In 2016, Anta invested 350 million yuan in product research and development, accounting for 5.1% of the cost of sales.

At present, Anta has set up a design center in Japan and Hongkong, and has set up a R & D design center in the United States to further support the global layout of the group.

With its strong R & D capability, Anta has introduced a series of high-tech equipment including elastic glue, energy ring, double bearing technology and other sports equipment.

With the wave of intelligent wearable devices, Anta launched Anta running APP and Anta

To provide consumers with a full range of accurate monitoring of running posture, so that consumers have better running experience.

In March 2017, Anta launched the first personalized footwear business "ANTAUNI" of domestic sports brands, enabling consumers to play their unique ideas and meet the personalized needs of consumers.

Never stop

Towards world-class sporting goods companies

According to the world clothing and shoe net, in 2016, Anta group's annual revenue amounted to RMB 13 billion 350 million yuan, and recorded a growth rate of over 20% for three consecutive years.

In the weak environment of retail business, Anta is constantly breaking through its own new heights. It is a strong support for corporate culture and values.

Ding Shizhong, chairman and CEO chairman of Anta group's board of directors, summed it up as "Anta's way", that is, consumer orientation, market position as the goal, contribution as an example and innovation as the basis for survival.

With the group entering the 4 era of "single focus, multi brand and all channel" strategy, the "Anta way" will continue to lead the group to go beyond innovation and make progress towards world-class sporting goods companies.

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