Zhuo Diversified Construction To Spread IP And Create Differential Competitive Barriers

In 2016, many beautiful memories were left to us. Among them, the thirteenth China World Tour Culture Miss competition final, which showed us the unique charm of youth and fashion, became the great beauty IP of China in 2016.

In this competition, the fast fashion women dress brand is the sponsor of the event costumes, not only for all the competitors in the competition, but also to help them show the most beautiful themselves on the stage, and build a solid competitive barrier for self brand marketing.

In the contest, the contestants appeared in costumes, showing not only the beauty of different styles but also the beauty of different styles.

The fashion products have been showcased, and the sponsorship of the world tourism culture Miss competition is undoubtedly outstanding.

Bonus points, in the era of advertising flooding, this industry has been evaluated as "the choice of scarce resources for the spread of deep IP".

Through sponsoring this internationally renowned beauty event, Zhuo has consolidated the beautiful image of youth fashion in public, and spread the brand concept of "the new model of beauty" on the basis of a wider audience.

Miss world tourism culture competition is a youth.

The competition is also a charming competition with equal emphasis on appearance and connotation. Zhuo TSE is a fashionable young brand. At the same time, it emphasizes the characteristics of the city women's outer soft inside. The beauty of the two is the beauty of independence and freedom of women in the new era, the beauty of their own charm and edge, rather than the simple trend of catching up with the times.

With the help of Miss World Tourism Culture, Zhuo Tsim has launched differentiated marketing on the higher threshold to avoid being caught in a bland brand competition, and the world tourism culture lady has created this high fashion feast, which has further consolidated the stickiness of the fans of the young consumer groups in China, and is also conducive to creating a brilliant international reputation for overseas.

With its fashionable products and considerate service, Zhuo TSE has created the brand personalized characteristics. Nowadays, the same personalized sponsorship marketing has created its competitive barrier.

Through the repeated exposure of the world tourism culture Miss competition, the fashionable and personalized series of costumes are capable, handsome and beautiful. The fashionable and sweet series of costumes are lovely, elegant and bright. The fashionable and luxurious series costumes are noble, modern and graceful. They have been properly displayed; whether they are the independent and capable new women of the new era in the fashionable city, or the sweet girls who are lively and innocent, pursuing the bright and fresh feeling, they can find their hearts in the rich and unique series of garments.

In fact, China is fast fashion.

The market has been in a state of intense competition. Lack of brand identification is a big shackle. If there is no individualized and differentiated brand strategy, it will be difficult for consumers to notice you in the numerous brand seas.

Brand positioning and direction determine the effect of channel reform and upgrading, but if there is no excellent product and loud brand, it will eventually become empty.

In the final analysis, the competition in clothing market depends on building brand.

Sponsoring Miss World Tourism Culture is an important step to build brand differentiation competitive barrier.

This is a key node and an important part of Zhuo's marketing pformation under the new situation.

From this we have seen the promotion of brand strategy in the past year. On the stage of the world tourism culture miss, behind the resplendent gorgeous clothes, we still see the consistent and persistent product innovation, channel pformation and brand upgrading.