The LVMH Plan Will Expand Target Marketing In Different Regions In The Future.
LVMH's performance in fashion and leather products dragged back last month.
Luxury goods
LV group (LVMH) announced its cumulative sales performance as of September this year, sparking concern.
The LVMH plan will expand target marketing in different regions in the future and continue to consolidate the status of the world's leading luxury sector.
This is because the total sales reached 26 billion 326 million euros in September this year, compared with 25 billion 288 million euros last year, up 5% from the same period last year.
The total volume in the third quarter was US $9 billion 138 million, an increase of 6% compared with the same period last year.
Especially by the end of September, the sales of perfume and cosmetics sector totaled 3 billion 578 million euros, and sales increased by 8%, much higher than that of only 2% fashion.
Leather products
Sales volume (8 billion 991 million euros).
The third quarter sales of the perfume and cosmetics sector also increased by 10%, while the total sales of fashion and leather products were 3 billion 106 million, up 5%, just half of the perfume and cosmetics sector. The sales volume in the 1 billion 241 million quarter was 10%.
It is reported that the result of the perfume and cosmetics sector is due to the continued strengthening of the iconic perfume brand Kristen Dior, the successful sale of perfume brand Sauvage and the successful launch of make-up products, as well as the promotion of French Guerlain (GUERLAIN) as well as the landing of brand La Petite Robe Noire makeup cosmetics.
Givenchy
The strong growth and other joint efforts.
At the same time, it also launched a bold marketing campaign, the new product perfume Kenzo World anger brush presence, other products Benefit, Make Up For Ever and Kat Von D also achieve common growth.
Looking at sales data from different regions, LVMH has achieved impressive sales results in other parts of Asia in the third quarter, except for Japan. In the United States and Europe, there has been no exception.
But only the French market, because of the reduction of tourists, has affected sales performance.
From various departments, the total sales volume as of September ended. The perfume and cosmetics sector ranked third in the fashion and leather products sector and the boutique retail sector (8 billion 283 million euros, an increase of 6%), followed by 3 billion 281 million euros (6%) in the wine and spirits sector, 2 billion 486 million euros in the clock and jewellery sector (4% growth).
That is to say, the total sales growth of perfume and cosmetics sector in September is higher than that in any department.
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