The Rise Of Suitsupply Depends On The Fast Fashion Business Model.

Although there is no luxurious Fifth Avenue flagship store, it will not be high-profile in fashion week. The Suitsupply, the new fashion brand from Holland, still relies on their convenience, high quality products and the price of the people, and has made a reputation in the crowded global men's wear market.

In addition to physical stores, Suitsupply's online sales are also very strong, accounting for 30% to 40% of total sales, much higher than other brands in the suit industry.

Most of the customers in the suit industry want to get a professional tailor's advice before buying. In order to meet this demand, professional tailors hired by Suitsupply will provide online guidance to customers through the Internet.

According to a newspaper in Holland, 2015

The global sales volume reached 170 million euros, an increase of about 25% a year.

It is expected that the company's sales in 2016 will reach 200 million euros.

In order to reduce the cost of clothing, Suitsupply, founded in 2000, adopted a vertical integration strategy, and tried to locate the address of the store in the place that deviated from the mainstream shopping area, so as to reduce the rental cost.

"Our business model is totally different from the traditional model of this industry."

The CEOFokke de Jong of Suitsupply is represented.

Suitsupply's suit price varies according to fabric and style, with a minimum price of $500.

They target their customers to young men who buy their first suits. They hope to get a good quality.

But I do not want to go bankrupt because of an expensive suit.

Suitsupply's suits are from Italy.

In China, sewn and Western-style clothes often contain many details, such as functional button cuffs, which are only available in more expensive high-end suits.

In addition to Western-style clothes, Suitsupply also provides footwear and other matching accessories for Western-style clothes to help customers improve their appearance better.

De Jong said that the business mode of Suitsupply is similar to that of fast fashion brands H&M and Zara. It is the fashion products that are more affordable to the public, but the field of Suitsupply is relatively higher.

"Compared to people's expectations for this price product, Suitsupply's suits are much better quality."

De Jong says, "it's not just better, it's much better."

Suitsupply's advertising is quite different from other peers. It is famous for its sexy fashion.

Nish de Gruiter, vice president of Suitsupply, says their team's adventurous attitude is also reflected in the brand's suit.

Compared with traditional suits, Suitsupply's suits are more thinning and more cutting.

Suitsupply currently has more than 60 stores in Europe, the United States and Asia, of which 19 are located in North America, covering many major cities such as Milan, London, Amsterdam, New York, Zurich, Beijing and Shanghai.

Another 6 stores are expected to open before the end of the year.

De Jong said: "because of the strength of our online sales, when we choose the location of offline stores, we will refer to online sales as a standard."