Trademark Registration Increased Protection Efforts To Create Good Economic Development

The protection of the exclusive right to trademark registration has achieved remarkable results in China. All localities have strengthened the law enforcement inspection of specialty stores, shopping malls, supermarkets, commodity distribution centers, trademark printing enterprises, and strengthened the administrative protection of trademark exclusive rights. The national industrial and commercial system has investigated and dealt with 37 thousand and 600 trademark violations cases. The recognition and protection of well-known trademarks has been intensified. Up to now, 1624 well-known trademarks have been identified. Trademark registration is a mark distinguishing the source of goods or services. commodity economy The product plays a more and more important role in the development of modern economy and society.

In the face of the grim situation of Trademark Review and review, the party headquarters of the general administration clearly put forward the "35 goals" of "three years to solve the backlog and achieve the international level in five years", and resolutely adopted major measures such as adjusting internal organs, implementing performance management, recruiting auxiliary personnel, signing target responsibility letters, and so on, improving the efficiency of review, shortening the examination cycle, and speeding up the historical breakthrough of Trademark Review and appraisal. In 2008, 750 thousand trademark censorships were completed. In 2009, the application for trademark registration exceeded one million mark, which fundamentally reversed the passive situation of trademark review.

World Intellectual Property Organization International Trademark Association And the European Union, the United States, Japan, the United Kingdom, Germany and other countries trademark offices have sent letters to congratulate. In the grim situation of the international financial crisis, under the condition of a marked decline in trademark registration applications worldwide, due to the implementation of trademark strategy, shortening the trademark registration cycle and enhancing the confidence of trademark applicants, the application amount of trademark registration increased significantly. In 2009, the number of commercial registration applications increased to 830 thousand and 500, an increase of 18.96% over the previous year, the highest in history.

By the end of 2009, the total number of registered trademark applications in China was 7 million 222 thousand and 500, with a total volume of 4 million 278 thousand and 800 registrations, and 3 million 404 thousand and 500 registered trademarks. Registered trademark volume They all rank first in the world. In April 26th this year, on the Tenth World Intellectual Property Day, Mr. Gao Rui, director general of the World Intellectual Property Organization (IPR), pointed out in a congratulatory address to China's Intellectual Property Promotion Week in 2010: "China has the largest Trademark Office in the world. Last year alone, the number of trademark applications in China has reached 830 thousand. In the World Intellectual Property Organization's Madrid system, China's international trademark application ranks the top 10 in the world, and China is also the country with the largest number of foreign trademark applicants, which fully demonstrates the importance and attractiveness of the Chinese market.

In 2009, the national industrial and commercial system investigated and dealt with 51044 trademark violations cases, effectively protecting the legitimate rights and interests of operators and consumers. The General Administration of industry and Commerce signed a cooperation agreement with the Shanghai municipal government, issued an action plan, approved and recorded 61 World Expo symbols, and investigated and dealt with 92 cases of violation of World Expo marks. It has created a good intellectual property protection environment for World Expo World Expo to become a "brilliant, memorable and successful" World Expo. To strengthen the identification and protection of well-known trademarks, the SAIC has extended the protection of 2014 trademarks through well-known trademark recognition, giving full play to the positive role of well-known trademarks in improving the market competitiveness of enterprises and protecting the interests of enterprises.