Underwear Brand Butter Cups Completes Pre-A Round Financing

Recently, it was jointly invested by Snapdeal's former chief product officer Anand and Singh and Manoj.

Butter cups completes Pre-A round financing.

The specific amount of financing has not yet been announced.

It is understood that in 2014, Butter cups got 400 thousand rupees funds from 200 female congregation, and after that, it raised $1 million in angel rounds.

After the Pre-A round of financing, Butter cups will open offline stores to expand.

Coverage.

Its founder, Arpita Ganes, said, "Butter cups, as a localized digital brand in India, will focus on product quality and user experience. Online services have broken the geographical restrictions that enable Butter cups to serve more people. Personalized fitting rooms will also bring users a comfortable and enjoyable consumption experience."

As far as geographical distribution is concerned, up to half of the orders come from Bangalore, and Delhi and Mumbai orders account for 30%.

Butter cups plans to add two entity stores in Bangalore at the end of 2016.

It is expected that 15 physical stores will be built in two years to cover 10 cities in India.

In addition, the company also plans to complete the A round of financing in the next four months.

It is reported that Butter cups was founded in 2013 to carry out the design, production and sales of underwear.

Online platforms receive 500 orders per day, 60% of which are from physical stores.

There are two physical stores, with an average of 15-20 women coming to try on them every day, with a purchase rate of 90%.