Five Major Industries In The Secondary Market Of Domestic Garment Industry

Although China is the largest clothing consumer in the world and the largest garment producer in the world, the overall development of China's garment industry is very uneven.

Guangdong, Jiangsu, Zhejiang, Shandong, Fujian, Shanghai and other southeastern coastal provinces produce more than 80% of the market share of the country's products.

The Midwest

The industry is still very backward.

Competition among garment enterprises is still at a relatively low level, mainly in terms of price, style and other aspects of competition, and the majority of garment enterprises are mainly selling products in the wholesale market.

In recent years

Although the brand awareness of enterprises has been constantly strengthened, China's apparel industry has only a limited number of well-known trademarks in China, and there is also a lack of genuine international clothing brands, mainly through competition with international brands through low-cost advantages.

China

The most mature and slightly competitive international brands are men's wear brands and down garments, casual wear. Their brands are strong, and their scale and competitiveness are at the forefront of the apparel industry.

The market for fashion women's wear, children's wear and pajamas is relatively immature, and strong leading brands are still scarce.

Wu Shuguang, assistant general manager of Qingdao Yi Fa clothing Sales Co., Ltd., said: if all the garment enterprises in China stop production now, Chinese people need not worry about not wearing clothes.

Now, the inventory of all enterprises is enough to sell for two years on the market.

Clothing enterprises are bigger, often accompanied by a sharp increase in warehouse prices.

The sale of the company has doubled several times, but the cash on the account has not seen any increase.

No wonder many bosses say that they earned all their hard work for a year and ran away from the warehouse.

Because of the obvious seasonal clothing and the faster and faster updating of clothing products, inventory problem has become the most important issue.

Headache is one of the problems.

Do not deal with it, backlog will only lead to more devaluation and even worthless goods.

To sell at a low price, it is not likely that some of those products will be sold in season. Secondly, it will be a big blow for the hard built brand image to sell at low prices. It is easy for consumers to doubt the price system of the products.

Fashion design is China

The general weakness of enterprises.

China's clothing design level is far behind that of the world. China has not yet had the world's influence designer.

Many enterprises still rely mainly on plagiarism, which makes it difficult to form their own product style.

Domestic garment enterprises lack perfect

Training mechanism, and many talented

They are more accustomed to creating their own brands or starting design studios instead of being able to develop their talents in the enterprises, which makes it difficult for China's clothing design standards to go up to a new level.

People who have penetrated the clothing industry will clearly realize that

The whole talent team is very poor.

Whether from production management or design, marketing, advertising and so on.

Because the clothing industry is mostly private enterprises, many from the start of husband and wife shops, family businesses are often strong colors.

Many enterprises can not provide a broad stage for talents, so they can not attract talents to join. Even if they join, they will not retain talent.

Talent is like the soul of an enterprise. In the era of knowledge-based economy based on human knowledge, the lack of expertise will have a huge impact on the development of the garment industry.

Everyone knows.

It is the key to clothing products, but the domestic fabric suppliers in the upstream of the industrial chain still have a relatively large distance from foreign fabric suppliers, and the fabric research and development capability is insufficient. Most of the high-quality fabrics rely on imports, which directly restricts the upgrading of the whole industry level.