Lanxi Reshaped The Three Pformation Of Brand And Led The Industrial Chain

In the first quarter of this year, the output value of Lanxi textile industry was 6 billion 520 million yuan, an increase of 7.9%, and the total profit was 150 million yuan, an increase of 29.4%.

Not only that, recently, 15 local banks and 35 textile enterprises reached a total of 1 billion 860 million yuan of cooperation intention of credit funds.

Wang Xizhi's preface to Lanting Pavilion is made of jacquard technology. It has a strong sense of three-dimensional and exquisite. The charm of calligraphy is most vividly displayed.

This is the "pattern" of the old Lanxi textile man Qian Daoming, which is changed on the ordinary cloth, the personalized wall cloth.

"Customers can provide high-definition samples, whether they are words and pictures, photos, we can weave wall cloth, even close contact, also can withstand scrutiny."

Qian Daoming is full of confidence in his wall covering. "You can imitate my equipment, but in three or four years, I can't weave my wall cloth."

There are many enterprises that make wall covering in China, but if they can provide high-quality and personalized wall covering services, there should be "not many domestic ones".

The density of his wall cloth is 120 to 130 centimeters per centimeter, and the density of ordinary textile is about 70 centimeters per centimeter, that is to say, "pixel" is nearly 4 times higher.

"Before Lanxi.

The wall is full of incense, and its exports are huge.

Now, foreign manufacturers are looking for denim to recognize the brand of Lanxi.

Tong Yongsheng, director of the Lanxi Municipal Bureau of classics, said that since the birth of the first denim production enterprise in Lanxi in 1994, the industry has been developing rapidly. 8 major denim enterprises have reached 350 million meters in 2015 and the output value is 4 billion yuan.

According to the data provided by the Provincial Textile Industry Association, the annual output of Lanxi denim accounts for 65% of the whole province and 1/7 of the whole country.

In Zhejiang

In the workshop of the limited company, a bunch of bales of cotton thread was pformed into a high-end denim fabric by weaving, dyeing and pre shrinking processes in the booming roar of the "GT-MAX" denim fabric weaving machine.

Originally, these fabrics will be packaged and shipped to the garment manufacturers all over the world, but now their journey in Lanxi has not ended.

Some of these fabrics were directly promoted to enterprises.

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"This is our export garment."

Tong Fuyong, the chairman of the company, picked up a dark blue cowboy short coat and opened the box.

18 years ago, the Zhejiang golden shuttle textile started from several weaving machines and gradually upgraded to an enterprise integrating dyeing and weaving, thus achieving the first pformation and upgrading. In 2008, the company began its second pformation and upgrading, and made garments export by using self denim fabric OEM. In 2012, the company began to implement the third pformation of its own clothing brand, registered trademark of clothing, and developed its own brand clothing.

"The third pformation has added more than 20% of the value to the company. The company is also preparing to set up an overseas branch to enter the American jeans market while exploring the domestic market."

Tong Fuyong said that the three pformation and upgrading of enterprises is the three extension of the industrial chain, opening the international market for products. "The sales volume of the whole group company is 1 billion 500 million yuan in 2015, and its products are exported to more than 50 countries and regions, and the supply is in short supply."

In recent years, Lanxi fabric enterprises have been continuously innovating, and their products are developing from single cotton elastic to colored cloth, industrial cloth and functional fabrics.

Lanxi has spent nearly 30 million yuan on technical pformation, technology and other financial support to support the textile industry every year. It has signed an industry university research cooperation agreement with eight scientific research institutes of eight Textile Universities and established the technology research center of Zhejiang Sci-Tech University.

Up to now, the textile industry has 74 new municipal and municipal science and technology projects, 3 new innovative enterprises, more than 20 technological and R & D centers at all levels, more than 20 scientific and technological enterprises, and 238 patent licenses, including 4 invention patents, nearly 10000 new products, and 25.91% industrial output value above designated size.