The Devaluation Of Britain'S Pound Sterling Ignites The Enthusiasm Of The Sea Race.

A few days ago, the pound fell sharply against the US dollar to a thirty year low and the pound depreciated.

Buying Britain and Europe

Enthusiasm.

According to the data of the largest offshore platform in China, the sales volume of goods in Europe is double that of normal times. Of them, British goods contributed 60% of the total sales volume, while in terms of price, European commodities were actively concentrated in 4000-6000 yuan, with an average customer price of 2000 yuan or more, and the biggest bag was the best seller.

At the same time, it is in the mid season discount season of European commodities, benefiting from the exchange rate relationship. At this time, the purchase of Britain and Europe will be cheaper, which is equivalent to the price advantage of "folding up and then folding".

Take Burberry classic windbreaker as an example.

Before it needed to spend 13757 yuan, and the European pound dropped sharply, the lowest price was 12203 yuan, the difference was as high as 1554 yuan, and the same classic LV Neverfull package, the difference before and after the euro was 885 yuan.

The price change not only stimulated consumers' enthusiasm for buying, but also increased the per capita purchase price.

According to the foreign terminal data, European merchandise sales doubled over the past day, of which 60% came from the United Kingdom, while the active commodities were concentrated at 4000-6000 yuan, with an average price of more than 2000 yuan, and the most expensive package.

On the basis of the purchase category, 70% of the order consumers chose the first-rate brand bag, and the classic Kelly bag with a price of up to 98 thousand yuan was bought by the consumers in Beijing, which is the highest priced item after last year's black five.

Secondly, shoes and clothes are also one of consumers' favorite purchases.

In the specific brand, GUCCI, Prada, LV, MiuMiu, Chole, BV and other brands are most popular.

At the same time, the most discounted mid season discounts in Europe are from the end of June to August.

During this period, the discount frenzy swept the French, Italian and British countries, to the downtown department stores, suburban OUTLETS, small to the street brand monopoly, private stores, businesses generally will play an average of 4 to 40 percent off discount.

At the same time, the purchase of British and European goods in addition to enjoying the staggering discount of merchants' profits, they can also get the "invisible preferential" on exchange rates and tax rebates, benefiting from the exchange rate relationship after "off Europe", which is equivalent to the price advantage of "folding up and then folding".

As for the enthusiasm of Chinese people to buy and buy, the foreign terminal said that China's consumption is integrating into global consumption under the impetus of outbound travel and Hai Tao. Chinese consumers are more and more sensitive to prices, benefiting from the exchange rate relationship after "off Europe", and the increase in sales volume of goods in the UK and even in Europe.

Now it is in the mid season discount season in Europe. The European buyers can directly synchronize the local market price, the shopping price will be cheaper, and the choice of products will be richer.