LANVIN And Ferragamo Have Increased Their Investment In Children'S Wear.

Now

We all know how to catch.

Eyes, from

The choice of spokesperson is always followed by the taste of young people.

However, after the layout of the millennial strategy, they obviously did not stop: the children's clothing market may become the next brand competition.

Yesterday, LANVIN and Ferragamo took a big move in the field of children's clothing before and after, and increased their investment in the field of children's wear.

First of all, I want to talk about LANVIN, which is a children's wear. Although Alber Elbaz's departure is not a big blow to LANVIN, it decides to usher in a new brand style from children's wear.

Starting from spring and summer in 2017, LANVIN will cooperate with Italy's luxury children's wear brand Simonetta to authorize Simonetta from design, production to distribution. The brand new children's wear series includes boys and girls, children's shoes, shoes and accessories. Children from 3 to 24 months old can be bought to children between 2 and 14 years old.

Although LANVIN is built as a children's wear, it is obviously not the part of children's clothing that is good at it.

"Founder Jeanne Lanvin made the first children's clothing series for her daughter in love in 1908, and now we can cooperate with Simonetta to bring more powerful power to the children's clothing series of LANVIN," LANVIN CEO Mich Le Huiban said.

Obviously, LANVIN and Simonetta cooperate to expand the size and influence of children's wear lines.

In fact, apart from producing children's clothes of the same name brand, Simonetta Roberto is also their children's clothing, which is also Cavalli from FENDI. Now there are more LANVIN on this list.

The brand new LANVIN children's wear series will be sold in selected stores worldwide at the beginning of next year, LANVIN.

Salvatore Ferragamo is obviously a beginner for children's wear than LANVIN, who has been doing children's clothing for more than 100 years.

But there are specialties in the art industry. Ferragamo aims at the children's shoes market.

Ferragamo has launched a children's shoes capsule series as a special style, but because of its excellent sales performance and enthusiastic customer response, Ferragamo announced that it will officially sell the brand's first permanent children's shoes series in June 24th after the redesign and adjustment of children's shoes.

In this series, Ferragamo sells children's good selling styles to children's version, which is suitable for boys and girls aged between 3 and 8.

Originally, the elegant and elegant shoes were made into a miniature version, which added the lovable temperament at once. It is estimated that many parents will choose new shoes for children when they choose formal occasions.

Ferragamo has already sold and displayed the first regular children's shoes series at some stores and Italy Pitti Bimbo children's Wear Exhibition. The response is good, and it will sell well when it is officially listed.

In addition to LANVIN and Ferragamo, there are quite a number of brands that attach importance to the development of children's clothing business. For example, GUCCI has just changed children's wear designer at the beginning of the year, while Dior's children's wear has made a smaller version of Lady Dior Dior handbag.

In addition to meeting the consumer demand for children's clothing, this phenomenon is more of a business abacus that the brand wants to cultivate more children into future loyal customers.

You know, setting up a brand consumption concept for children from early childhood is far more than grasping the millennial generation.