ASOS Closes Tmall Flagship Store And Completely Withdraws From China Market

British online retailer ASOS withdrew from Tmall's flagship store. This move also meant that they formally withdrew from the Chinese market.

It is understood that ASOS announced in early April to close the official website of China, quit the Chinese market, but it was not yet.

Make changes.

It is understood that now Tmall has been unable to search for ASOS shops, but if you have collected this store, you can see them in the favorites, though clicking into it shows that "no corresponding store information was found".

Click on the store's logo and find that ASOS's Wangwang customer service is still working.

When customers leave a message, they will receive such a reply immediately. "Next we will mainly deal with after-sales service. If you have after-sale problems in the store, please deal with it as soon as possible, so as not to affect your personal property when the store closes."

And their micro-blog home page, the latest micro-blog, was released in May 5th: even if it doesn't last, it is also said that even if there is no @ASOS China Station's byebye~, you can't be lazy or follow.

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It is reported that in April 8th, ASOS issued a statement: "it will stop operating in China and continue to serve the growing Chinese customers through ASOS.com (UK official website)".

The statement explains why it ends: compared with the 6000 products that Chinese customers can choose at present, ASOS.com can provide 80 thousand product choices to customers.

But at that time, its flagship store in Tmall had not announced any changes.

It is understood that ASOS was founded in 2000, and opened the ASOS China Station in 2013. It is the eighth regional website launched by ASOS worldwide except for the British station.

It settled in Tmall in 2014 and successfully absorbed more than 100 thousand registered users.

But according to the ASOS2015 fiscal year results report, by August 31, 2015, the total sales volume of the company increased by 18%, the total sales in the UK increased by 28%, and the total sales of international channels increased by 12%.

Among them, the international

Sales account for 58% of total sales and profitability is relatively stable.

However, China's regional business has lost 5 million 200 thousand euros. In the past few years, China's regional business has lost nearly 8 million 600 thousand euros.